WSJ, Business Week: Take Note

Adify defies Google Adsense, submitting a model for the rest of the “old” media industry to adopt and leverage, liberating them from the corner they have been pushed in by the onslaught of user generated media. Washington Post has already adopted the service.

Wall Street Journal and Business Week ought to follow suit, and given that TimeWarner is an investor in the program, I am sure CNNMoney will also adopt the program.

What this would allow all these business and finance sites to do is leverage their brands, traffic, and especially their Ad Sales forces, and accumulate compelling business blogs around themselves. It will also allow them to cut their bloated cost structures. Just imagine how much Business Week must be paying to Jack and Suzy Welch for that column of theirs?!

As you read in my review of CNNMoney, the site gets CPM ranges that are great! “The Company’s display ad rates are $92 – $143 per thousand impressions, which is extremely high by any standard, and is a testimony both to how valuable the offering is to its users, and how precious the audience is to the advertisers.”

Hell, if you offer me to be a part of that network, and share the revenues 50:50, I will sign up!