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June 29th, 2005 |
The online world has changed in the last ten years from a basic user experience to a vastly more involved and integrated user experience. And yet, the online shopping experience is still fairly basic, elementary, and non-experiential. Beyond the basics, however, today’s experiential shopping opportunity online has become many times richer and more attractive. Broadband has become ubiquitous. Publishing tools are orders of magnitude more sophisticated, easy, and accessible, and visual merchandising needs to correspondingly evolve to the next level.
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June 21st, 2005 |
What the Chinese are doing is doing leveraged buy-outs on big, fat, powerful American brands reeling under margin pressures, and applying what they do really well: low-cost manufacturing to shave the fat off, while at the same time gaining access to brand power and distribution channels. This leads me to wonder how long India, Inc. will remain asleep at the wheels?
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June 19th, 2005 |
I had posed a question: “What does it take to raise a high performance child?” in Einstein’s Mother. Batman Begins answers some portions of that question, and qualifies surprisingly well, as a successful Edutainment product that resonates with the Affluenza crowd.
A review by Roger Ebert highlights the storyline and the human aspect. To me, the [...]
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June 18th, 2005 |
http://www.rediff.com/money/2003/nov/03it.htm
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June 13th, 2005 |
Brand engagement takes on a whole new form, as Advertisers begin leveraging technology and computer gaming.
From the current Economist: Gaming: As young people spend less time watching television and more time online and playing games, advertisers have devised a new way to reach them. CROSS the popularity of a new medium with the demands of [...]
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June 12th, 2005 |
“When I was a child, my mother said to me, ‘If you become a soldier, you will become a general. If you become a monk, then you will end up as Pope.’ Instead, I became a painter, and wound up as Picasso.” Famous quote from Pablo Picasso. What did Einstein’s mother say to him?
