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| | “Anyone who has never made a mistake has never tried anything new.”— Albert Einstein  |
Robert Bly sent me an interesting post from a copywriter’s perspective: Reality in Advertising:
For example, in the pump industry, it is common for pump manufacturers to attempt to win customers by advertising a unique design feature. Read the full article »
By guest author Nalini Kumar Muppala
[Nalini's newest series takes us to Taiwan with an in-depth look at MediaTek's past and future.]
For the six to seven years following its inception in 1997, MediaTek, Inc. focused on providing media processor chips for DVD players and optical storage drives such as DVDs and CD-ROMs. It was not until 2004 that Taiwan’s largest fabless integrated circuit (IC) firm ventured into handset chipsets. Now, MediaTek is a major player in all markets it has entered, including DTV chipsets. Over a series of posts, I will analyze the handset division’s moves and prospects. Read the full article »
Qualcomm (NASDAQ:QCOM) recently provided a disappointing outlook and lowered its 2010 guidance, citing competitive pricing and a slow recovery in developed markets. But the good news is that the company has design wins in Google’s Nexus One, as does Broadcom (NASDAQ:BRCM). Broadcom is also believed to be in the iPad. Read the full article »
From virtual trade shows and downloadable white papers to advanced Web analytics, approaches to B2B online marketing have evolved over the past decade to include products that better track and measure the effect of B2B campaigns and target customers more precisely. Industry observers say that in 2010, there will be a decided shift towards social media. Demandbase is one player that will soon roll out its own social media solutions for the B2B online marketing segment, which consulting firm ARM estimates was worth $3 billion in 2009 and will grow 8% in 2010 and 14% in 2012. Read the full article »
SM: If we were viewing the screen of an online tutoring session, what would we be seeing? Is there a whiteboard?
JC: It feels like a whiteboard. It is a shared environment where both teacher and student can see the lesson plan. The teacher can make comments on the screen and write on the screen, as can the student. Read the full article »
Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you. Click here to order it on Amazon. You can read all of this week’s posts by clicking on the full article.
Just as I wrote about the BlackBerry experience, I read Susan’s post, 3 Steps to Organic Brand Positioning:
For example, if your customers perceive your brand as representing poor customer service, make the necessary internal changes to ensure your customers will get best-in-class customer service going forward, and make sure your customers hear about those changes. In other words, make the necessary internal changes to meet your customers’ needs, which will in turn lead to the brand experience and perception you want your brand to convey.
Well, RIM needs to listen to her common-sense advice!
SM: Has your online offering increased demand for your tutoring services?
JC: We have also seen growth in pure student demand. Here I refer to students of families who are calling in and saying that they are interested in the Sylvan service but that they would like to take it online. They do not even want to consider an in-center experience. Read the full article »
