Sramana Mitra: There’s a ridiculous amount of spam that comes through as well and that’s why that tool needs to be able to distinguish between spam and real customer opportunities where a client wants to talk to you.
Larry Augustin: Yes, I agree, all of those are opportunities for innovation in the industry. I think, as an industry, we’re just at the beginning of those pieces. Here, our goal has been to build a platform which can pull those pieces together, integrate them well, and create a great dashboard – whether it’s mobile or desktop – for the individual to view all of those pieces and pull them together. Some of it is internal data. A lot of data are external. How do you correlate those difference sources? We have architected a platform that enables all of those pieces.
Adam has scaled a very simple business diligently, systematically. Have a look at how.
Sramana Mitra: I want to go to the very beginning of your personal story, where are you from, where were you born, raised, and what kind of background?
Adam Bloomston: I grew up in Birmingham, Alabama and studied at the University of Alabama. I moved to Atlanta, Georgia in 2000. >>>
Sramana Mitra: So, Baidu controls all the search traffic in China and this traffic gets routed largely to servers hosted in China. So websites have to be hosted in China to be ranked for the Chinese consumers. That’s the reason why you have to have a strategy for China to do e-commerce. Is that the point?
Jacob Cooke: That’s correct. There are two main concerns. One is, we need to be inside the country to get a proper listing at Baidu. Number two, is your site may not be open-able and is not enough to go through the firewall, the user experience can be sub-par and not optimal in terms of converting the user.
Entrepreneurs are invited to the 236th FREE online 1M/1M roundtable mentoring session on Thursday, October 30, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies of how we are building our brand. This is probably why you knew about us before today’s call. We have a very active blog. We have very active social media channels where every hour, we put a good piece of content out there in social media. That flows through using technologies like Hootsuite.
In case you missed it, you can listen to the recording here:
You can find the dates and register for upcoming roundtables here.
Book: Carnival In The Cloud.
Online retailer eBay (Nasdaq: EBAY) finally bit the bullet and took the call on spinning off their payments unit PayPal. The decision has already led to Board battles and now the resignation of VC Marc Andreessen from the Board.
As part of the launch events for my new book, Carnival In The Cloud, today, we had a wonderful discussion with Jason Lemkin, Managing Director at Storm Ventures. Jason, prior to becoming a VC, was the CEO of EchoSign, a digital signature SaaS vendor that Adobe acquired some years back. You can read our Entrepreneur Journeys interview with Jason here.
This was an excellent discussion and offers very concrete pointers to where you might look for white spaces in the cloud computing space to do new ventures, so be sure to check out the recording.
As for pitches, first up, Dan Cohen, from Montreal, Canada, pitched RaisedDigital, a SaaS service for parents to manage the digital exposure of their children by controlling the policies on various devices they are exposed to. We discussed go to market strategies, deal structuring, etc.