Aki Eldar: I and my brother founded Secure Islands. We did that because we figured out that there is a huge problem in the security industry. The problem was that people are talking about securing data, but they’re not actually doing it. They are securing the infrastructure, the exits, and the devices. But they are not securing the data itself. We thought that something needs to change here because it’s an endless game trying to fight against different threats and bad guys. It would be like a dog chasing its own tail. It will continue forever, but it will never succeed.
Instead of trying to defend threats, why not protect what is really important, which is the data itself. We are talking about unstructured data because this is the biggest problem. The reason that it is the biggest problem is as soon as a file or email is created, it’s already exposed internally and externally to thousands of different thread vectors. At the same time, organizations are no longer located in one place. They are located in a lot of places. Their data is spread all over – internally, externally, cloud, and mobile. This is a distributed environment. It is impossible to protect data by protecting the perimeter because the perimeter is not there anymore. We are talking about borderless enterprises. >>>
Sramana Mitra: Give me some examples of a typical client situation.
Anil Kaul: For example, our client wanted to optimize their advertising spend. This was a company here in the Bay Area. It’s an online company and they had been doing a lot of spending. At some point in time, they decided to run a TV campaign. The TV campaign was very successful, but they were not able to figure out what part of sales was being driven by TV versus what they had been doing online. We helped them understand that as well as optimize their spend.
They have a marketing budget of about $250 million. One of the big issues there was they thought that TV is not as successful as we showed it to be. They cut their budget on TV spending. What we were able to show them was that over half of their search traffic was coming because of their TV advertising campaign. They continued supporting their TV spend, which they wouldn’t have done otherwise. >>>
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According to market reports, the peer-to-peer lending platform market is estimated to be worth $350 billion by the year 2025. Already, there are several Billion Dollar Unicorn club members operating in the space. One such member is UK-based, US-focused Funding Circle.
Sramana Mitra: This was what year?
Varun Singh: This was 2009.
Sramana Mitra: What is ScaleArc?
Varun Singh: ScaleArc is a database traffic management company. We provide a software that runs on top of MySQL and provide users the ability to run on a distributed data source without having to understand the application.
Sramana Mitra: You started this in India? >>>
By Guest Author Soren Petersen
“Seat of the pants” decision-making accounts for 90% of an organization’s frontline actions, while 10% reflects their stated strategic intent. Therefore, those in the organizational frontline trenches might be forgiven for wondering: “What the heck were they thinking?” >>>
Security is the venture industry’s most active segment. It is also the most crowded segment, and unless you have deep domain knowledge, you cannot play in the business. Aki and his brother do have deep domain knowledge and have leveraged that to build an exciting company.
Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what kind of background?
Aki Eldar: I was born in Israel more than 50 years ago. I’m just past 50. Like any typical Israeli, I graduated high school, moved to military and finished my military duties. I also worked for the Israeli government for a few years. Then, I graduated with a Bachelor in Management and Economics and started my journey in the high tech industry.
Sramana Mitra: What year did you finish your education and enter the industry? >>>
Sramana Mitra: This is happening in 2007, yes?
Anil Kaul: Yes.
Sramana Mitra: When you decided to make the switch, did you have analytics customers? Did you have an analytics product in mind? Had you built anything?
Anil Kaul: It was small. I would say about 10% of our business was analytics at that time. We saw that as the big opportunity going forward. We then started building the analytics product at that point in time.
Sramana Mitra: What was the revenue of the company at this point? >>>