Applying Artificial Intelligence to Cyber Security is a significant trend. Read my interview with Mark Jaffe to learn more.
Sramana Mitra: Let’s introduce our audience to Prelert and to yourself.
Mark Jaffe: Prelert is leading a new emerging space that we call machine learning anomaly detection, which is a category of behavioral analytics. We’re building a behavioral analytics platform to enable IT operation and security to end the days where breaches go undetected for hundreds of days and where IT operations problems go undetected for periods of time. I founded Prelert about six years ago.
Sramana Mitra: Where are you located?
Mark Jaffe: The company is based just outside of Boston in Framingham. >>>
Sramana Mitra: I have one last question which is slightly in a different direction. I was recently at a seminar. One of the events in the seminar was a kid’s panel. All these various age groups were saying that they hardly use email. They use messaging. They use Facebook Messenger, WhatsApp, and all these messaging tools. What do you make of this trend?
Georges Lotigier: I’m thinking that they probably don’t choose the email but they will probably use it in a work setting. Email is the official way to communicate in organizations.
Sramana Mitra: What do you make of Slack then and those kinds of trends?
In case you missed it, you can listen to the recording here:
IT organizations are increasingly under pressure to optimize the availability and performance of their applications and key business services. According to a Research and Markets report, the application performance management (APM) market is expected to grow from $2.72 billion in 2014 to $ 4.98 billion by 2019, at a CAGR of 12.86%. Billion Dollar Unicorn club member New Relic is a key player in this market. >>>
Entrepreneurs are invited to the 274th FREE online 1M/1M roundtable mentoring session on Thursday, September 3, 2015, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
Jorn Lyseggen: We started approaching this in a completely different way. We tried hiring our own sales people. We wanted to engage the clients in a much more strategic way. Instead of talking about our product, we wanted to engage the clients on their domain and try to understand their pain. Once we understood their pain, then we started to talk about our product and how our product could address their pain. Without changing the product or the pricing, but just with the way we sold it, we saw a dramatic change. Very quickly, we started to attract a lot of clients.
Sramana Mitra: What were you hearing from these people? As you tried to sell it differently, what were they telling you?
Jorn Lyseggen: It was more a matter of listening to what the pain point was than to try to sell them a product. Before you try to sell them a product, first listen to them. It sounds very banal, but it actually has a profound impact. >>>
Ashley Madison, the web site that uses the tagline “Life is short, Have an Affair” is in the news for a hacking incident whereby the names and email ids of its 32 million registered users have now been exposed to the public.
The whole episode brings to focus a simple reality: large numbers of people are discontented in their relationships.
This has always been true, from the beginning of time. That it is still true should not come as a surprise to anyone.
In this digital age, there are convenient ways to explore various levels of extramarital intimacy. Ashley Madison and its competitors have simply tried to cater to that need in human beings. The “customer need” is amply validated by the site’s very large number of registered users. That they have failed to provide a solution that they promised – a private match-making service – is really what will potentially kill the company at this point, not their inability to identify a widely felt consumer need.
During this week’s roundtable, we had an unusual pitch roster of the first three entrepreneurs being women.
First up, Priya Bhutani from Chicago, Illinois, pitched RegDesk, a marketplace for healthcare regulatory experts who can complete projects for major pharmaceutical and medical device companies. The company also has a subscription-based regulatory information service, and is currently in revenue.
Next Ann Shin from Santa Clara, California, pitched Gazillion Fund, a Kickstarter for fashion designers offered on a mobile app format. The concept seems fine. Execution will determine success.