Sramana: There are a lot of entrepreneurs who have a military background. I think there are some unique skill sets or opportunities that you can gain from military service.
Adam Singolda: I also had a unique opportunity to work with large data sets and applied mathematics. I joined as an engineer and I was an officer at the end, so I was leading the teams. The projects that we worked on required those skill sets. I can’t talk about most of my projects, but one public project that we worked on was to encrypt the General’s mobile phone to ensure it was encrypted.
Like most areas of IT, DevOps is going through its own reinvention through the intervention of Big Data. Let’s take a look.
Sramana Mitra: Vance, let’s introduce our audience to yourself as well as to Sumo Logic.
Vance Loiselle: Just a quick background on myself. I’ve been in IT for the last 20 years. I started in consulting at Accenture. I was a co-founder of a company in the data center automation space called BladeLogic. In the last decade, I saw first-hand a lot organizations trying to figure out how to automate a lot of the tasks and analysis that they have to do with their IT and applications investments. >>>
Sramana Mitra: I want to know precisely what happened in 2008. What are the significant things that you did in 2008 and how did those play out? This $1.1 million, was there a concentration of colleges you were getting this from?
Blaine Vess: In 2008, we launched in international markets and started the acquisition of our competitors. That year, we ended up doing about $2.8 million in revenue. We get visitors from all over the world so it wasn’t coming from a specific college.
Last year, daily deals market leader, Groupon announced that their CEO and founder would step down from his position. Earlier this year, competitor LivingSocial made a similar announcement with CEO and co-founder Tim O’Shaughnessy announcing his plans to exit from the company. He leaves behind a company still struggling to find a sustainable business model.
Taboola had to sustain four years of zero-revenue, until it hit a million dollar revenue year in 2012. In 2013, their revenue run-rate is $100 million.
It’s an amazing story! Read on…
Sramana: Adam, let’s start with a bit of your personal background. What kind of family did you grow up in?
Adam Singolda: I was born in Israel, just south of Tel Aviv. I am 32 now. My family is still in Israel and they have split origins between Morocco and Europe. I joined the Israeli Army but I did it a bit different than most. In Israel, everyone has to go through the Army for 2 or 3 years. I was there for close to 7 years and I worked for a unit that was in charge of protecting Israel’s information using encryption. It was a great opportunity for me because I learned the importance of people as opposed to the problem you are trying to solve. >>>
Sramana Mitra: Can you elaborate on that? Can you use an example to explain what you’re talking about?
Simon Cooper: If you take a large retailer, for example, they may be using SAP as their primary system. Then, when they source work out to third-parties and they want to get data back in a timely fashion, there’s a mixture of third-party software that they use. They might just be using QuickBooks application or another might be using some of the SMB software that’s specifically designed for saving appliance space. >>>
Sramana Mitra: Was Chris working full time or did he take up another job?
Blaine Vess: Chris was working full time on this business. He was also doing the contract programming with me.
Sramana Mitra: You guys were doing contract programming. You had a job and Chris was doing the business?