Vision India 2020 Now On Kindle
All those who have been asking about the Kindle version, it is ready as well. Order here.
Blogosphere on Positioning: David Meerman Scott
David, in his post, Persona-focused Web site leads to 4x conversions for RightNow Technologies offers a case study that addresses a core issue that I have often dealt with in positioning exercises: In a complex sales cycle with multiple players involved, how do you position your product with one message? Read the full article »
Paychex Faces Threat From Intuit; ADP Continues SaaS Roll-up
Payroll giant ADP (NASDAQ:ADP) started off the year with a SaaS acquisition, DO2. This is its second SaaS acquisition within three months, the previous one being HRinterax. Its rival Paychex (NASDAQ:PAYX), on the other hand, has yet to make any acquisition. In fact, Paychex announced the sale of Stromberg to Kronos in October. Read the full article »
MediaTek (Part 2): The Shan Zhai Effect
By guest author Nalini Kumar Muppala
Shan zhai refers to businesses based on producing fake or pirated versions of established brands. These businesses often start from close to nothing and can evolve at a breakneck speed to serve local markets by leveraging their understanding of the local culture and local market needs. Read the full article »
Deal Radar 2010: Layer 7 Technologies
In the past year, adoption of Web services and service-oriented architecture (SOA) has accelerated with the advent of cloud computing, which uses these technologies to programmatically connect applications and infrastructures between the cloud and the enterprise. Layer 7 Technologies provides security and networking solutions for connecting applications across the extended enterprise and cloud. Its products address SOA and cloud governance, XML firewalling, Sarbanes-Oxley compliance, and two-way authentication, among others. Read the full article »
Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 6)
SM: How many students have you worked with online?
JC: Thousands. What is really important is that we have created an online experience built on best practices we learned from our in-person tutoring sessions. Read the full article »
Blogosphere on Positioning: Robert Bly
Robert Bly sent me an interesting post from a copywriter’s perspective: Reality in Advertising:
For example, in the pump industry, it is common for pump manufacturers to attempt to win customers by advertising a unique design feature. Read the full article »
MediaTek (Part 1): Beginnings And Growth
By guest author Nalini Kumar Muppala
[Nalini's newest series takes us to Taiwan with an in-depth look at MediaTek's past and future.]
For the six to seven years following its inception in 1997, MediaTek, Inc. focused on providing media processor chips for DVD players and optical storage drives such as DVDs and CD-ROMs. It was not until 2004 that Taiwan’s largest fabless integrated circuit (IC) firm ventured into handset chipsets. Now, MediaTek is a major player in all markets it has entered, including DTV chipsets. Over a series of posts, I will analyze the handset division’s moves and prospects. Read the full article »
