According to market reports, geoolocation advertising will be a high-growth area through 2015. At present, less than half mobile ad networks use location based advertising. Geolocation-based advertising not only includes display advertising, but it is also evolving into coupon- or deal-based advertising. New York–based Foursquare is a big name in geolocation services. Here is a quick look on how they have fared in the market.
Sramana Mitra: Real-time is one issue, and the ability to distribute the data between Flash and the hard disk effectively [is another].
Srini Srinivasan: It is actually Flash and main memory. We have a hybrid system based on DRAM and flash. We can also work with rotational disk, but this is old technology. >>>
Kelly Passey is the executive vice president of business and product development at Access Development, a company that manages one of America’s largest discount and rewards networks. Kelly has more than 20 years of experience as an executive, having worked for Fidelity Investments and Visa USA previously. In this interview he talks about Access’s incentive system, provides interesting use cases of how merchants and consumers benefit from this system, and discusses trends within the industry.
Sramana Mitra: Kelly, let’s familiarize our audience with both yourself and the company.
Kelly Passey: My name is Kelly Passey. I have been with Access Development for about eight years and for 20 years I have been in financial services related support – a lot around incentives, loyalty, rewards, etc. >>>
Entrepreneurs are invited to the 179th FREE online 1M/1M roundtable mentoring session on Thursday, June 20, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
Jay Chaudhry is the founder and CEO of Zscaler, an enterprise cloud security company. He is an innovator and trendsetter who has founded and funded several successful companies, including Zscaler, AirDefense, CipherTrust, CoreHarbor, Air2Web, and SecureIT. Chaudhry’s 25 years of sales, marketing and engineering experience also includes leadership roles at leading companies such as IBM, NCR and Unisys.
Sramana: Jay, let’s get started with an overview of your background. Where do you come from? Where do your entrepreneurial roots come from?
Jay Chaudhry: I have the biggest contrast with where I came from and where I am at. I have seen the Stone Age and I have seen the rocket age in the span of 40 years. I come from a tiny village at the foothills of the Himalayas. There were 800 people in the village where I grew up. Every so often I look back, and I can’t believe the transition that I have been through. We had a village well, no electricity, and we had to self-sustain as a community. We grew out own cotton and made our own clothes. It was a good, simple life. The best thing I learned from that is hard work and honesty. Life is tough, and you have to work very hard. >>>
Social media’s impact on global ecommerce is being felt everywhere. By promoting products via social media outlets, ecommerce companies have invited customers to spread interest and awareness of their brands through liking, reviewing and sharing products with their network of friends. Commerce on social media has become a hot trend for many ecommerce firms to jump on.
A company that has successfully exploited ecommerce on social media is Bigcommerce, co-founded by Eddie Machaalani and Mitchell Harper in 2009. They are present in over 65 countries, within 25 different industries, and have processed $1,657,523,898 in transactions for 35,387 of their store owners, generating annual revenues ranging from hundreds of dollars to tens of millions.
With Bigcommerce, anyone can create an online store, upload and manage his or her products, and market them anywhere on the web whether through social media, email, blogs or independent websites.
Hiring new employees can be a daunting task for all parties involved; the company in need, the recruiter, and the job seeker. How to distinguish oneself amongst the throng of identical, faceless resumes is just as monumental a task as sifting through each resume and determining which ones are applicable. But when it comes to filling new job positions, it is important for the human resources department to remember they are hiring people, not resumes.
“Hire People, Not Resumes” is the motto burgeoning start up, TalentCircles, believes in wholeheartedly, and the most efficient and beneficial way to get to know your candidates on a personal, as well as professional, level is to build relationships with them.
“We are now entering a new relationship-based hiring era,” says Marylene Delbourg-Delphis, co-founder and CEO of TalentCircles. “Building relationships is in the DNA of recruiters. The goal of TalentCircles is to allow recruiters to scale their relationship-building ability.”
Sramana Mitra: It sounds like it is a fairly immature industry, both on the targeting and the tracking sides. What is happening is quite inaccurate.
Gil Dudkiewicz: It is an industry that is booming in an unbelievable way. When I started this company three years ago, I did presentations and looked at projections – usually when you look at forecasts, the reality is less than the forecast. Here the reality surpassed any of the projections in the marketplace by far in terms of how fast the mobile market would evolve. A lot of the basics of it didn’t evolve as fast. >>>