Mike Driscoll: Our key innovation early on was that we developed an in-memory database. It allowed us to scale out our offering and provide to a customer like AOL a way to point-and-click their way through a massive scale of data without having to write code and without having to use the traditional and slower Big Data and intelligence tools out there. Ultimately, the use cases that we’re serving with clients like AOL comes down to visibility. The value proposition for clients is that when they’ve got tremendous amounts of data, just getting operational awareness or understanding which publishers may have been knocked offline, understanding which advertisers have reduced or cut their spend because of software issues, and being able to do root cause analysis is what Metamarkets has facilitated. >>>
There aren’t too many Billion Dollar Unicorn stories from South East Asia. But here is an interesting story of Grab, earlier known as GrabTaxi, that has successfully delivered an Uber-like offering in the region and now commands a multi-billion dollar valuation.
Sramana Mitra: If you look at the space, what are the emerging trends in e-commerce you see that are creating more pressure on this kind of real-time tax calculation?
Peter Horadan: One example is a customer of ours. They’re an online Amazon seller. They started using Amazon to manage their inventory. It’s a program called Fulfilment by Amazon. The interesting thing about that is, Amazon will then distribute your inventory to multiple states, which gives you an obligation to collect and remit sales tax in those states. They’re a Washington-based business but they quickly had to file taxes in 17 different states. It had previously taken them eight hours to manually prepare just the Washington return. After using our system, they’re spending one hour a month for filing in 17 different states. >>>
The Internet of Things (IoT) trend is significant, and will blossom over the rest of the decade. Actually, IoT has been around for a while, and I have been interviewing leaders in the field to share why things are accelerating now and where the gaps are. Here are five conversations to help give you a broad perspective on IoT today.
Marketing technologies are hot these days, and Metamarkets is doing some cutting edge analytics in the media buying area. Very interesting.
Sramana Mitra: Let’s start by introducing our audience to Metamarkets and yourself.
Mike Driscoll: I’m the CEO and Founder of Metamarkets. We are a SaaS software platform that provides interactive analytics to the roles of leading programmatic media buying companies like AOL and Twitter. These companies use us to provide interactive analytics both internally and to buyers and sellers on their digital advertising markets. >>>
According to eMarketer, over-the-top (OTT) mobile messaging services were used by more than 1.4 billion consumers in 2015, recording a 32% growth over the year. Total users are expected to grow to 2.19 billion by the year 2019 and will account for 68% of mobile phone Internet users. Two years ago, Japan’s mobile messaging service Line had abandoned plans to list. But early this year, the company finally took the plunge.
Sramana Mitra: Automated tax filing has been around for a long time. I did a story on Sabrix. That must have been 2007. We are in 2016.
Peter Horadan: You’re right. It has been around for quite some time. One of the things we find amazing is that it has not yet been automated. Most companies are still dealing with transactional taxes manually. There is a lot of opportunity to help customers by automating this. When you’re going after trends, there’s a couple that are related to each other to make this an interesting space. The first is the incredible growth of online sales. Forester estimates over $350 billion in online sales this year.
Online selling continues to grow. Beyond that, businesses of all types are realizing that they need a multi-channel strategy. We’ve seen pure play digital >>>
Entrepreneurs are invited to the 323rd FREE online 1M/1M roundtable mentoring session on Thursday, September 29, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.