There’s a lot going on in closing the gap between online signals about the behavior of prospects to accelerate sales cycles. This conversation is a fascinating view into that world.
Sramana Mitra: Let’s start by having you introduce yourself as well as MRP to our audience.
Jim Regan: I’m the Co-Founder and CMO of MRP. We’ve been in business now for 16 years. We have about 600 employees and around 10 offices around the world. We work with 19 of the 20 largest technology companies in the world. Our focus is >>>
According to a report by Transparency Market Research, the global market for hotels is projected to grow to $703 billion by 2021 from $534 billion in 2014 driven by the proliferation and surging popularity of budget hotels among the growing youth population. Cashing in on this trend is India’s hotel aggregator OYO Rooms. >>>
Sramana Mitra: You said you did your own company, but you built software for a particular large mining company. You were doing contract software services at a contracting company?
Anthony Smith: I did professional consulting for a couple of years and then teamed up with another consultant. We built some software for a large mining company. I spent about 18 months there and built that out. We got to the point where the mining company was really happy with it and started rolling it out.
In the history of computing, there have been about three really big >>>
Oracle (NYSE: ORCL) recently reported its first quarter results that sent its stock tumbling. Its disappointing earnings forecast caused its stock to fall 8% in a day, making it the worst performing stock on the S&P index in the day, and also marking it as the worst day the stock had in the past four years.
Entrepreneurs are invited to the 368th FREE online 1Mby1M mentoring roundtable on Thursday, September 21, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
India Currents Magazine has a cover story on Indian digital influencers in its September issue. Sramana Mitra is their top choice. You can read the story here.
Want to discuss your strategy with Sramana Mitra? Come to a free and online 1Mby1M Mentoring Roundtable. Register here.
Anthony started a CRM app in Australia that became the No. 1 on the Google App Store. VCs started calling. Anthony moved to San Francisco and has built a robust company with funding from Emergence Capital. Very cool story!
Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Anthony Smith: I was born in a very small town of Hamilton in the northern part of New Zealand. It’s famous for its cows and
Sramana Mitra: How do you compete with these hundred different competitors?
JT Marino: We built the company our way. We cannot compete the same way they do. If we want to compete like a Casper, we cannot beat them dollar per dollar in ad spend. We have to be very careful how we purchase our marketing. We have to be very ruthless with measuring our return on ad spend.
If it’s not profitable, it just doesn’t work. We have to constantly move and reevaluate where we’re spending our money. We started opening stores and we have to be more scrappy where we measure all these things carefully. Our goal is to make sure >>>