By guest author Richard Laermer
[Yesterday Richard introduced his newest project, “How To Fame,” a way to for people to change how the world sees them in order to achieve professional and personal goals. Today he concludes with a real-life example of how HTF works and a link to more ideas on faming.]

Meet Frank
Frank is 42, and has been married to his lovely wife for 17 years. They have two daughters, ages 15 and 9. The family lives in a comfortable three-bedroom home in suburban, not-so-affluent New Jersey.
Frank is in the textiles game. Specifically, he is in middle management at one of the largest textile manufacturers in the United States. His coworkers think of him as a hard worker, and a generally nice, dependable guy.
In this case, nice is a bad word. >>>
SM: How big is NaviNet? How many insurance companies are your clients, and how many people do they represent?
BW: There are over 380 insurance companies in the United States. We measure the size of an insurance company by the number of lives it insures. The smallest health plan in the country has 15,000 lives and the largest, like WellPoint, have millions. >>>
By guest author Richard Laermer

We are all known. Our perception by those who know us, or who encounter us even for the tiniest time, affects our lives in tangible ways. But it doesn’t matter how fantastic you are if others’ perception of you is…off. For this reason, my new project for 2010, “How to Fame”— or, how to use the tools of this speedy millennium to advance your objectives—is not a “nice to have.” It’s a must; whether your goal is to shape or promote your personal brand, get a job or a promotion, be smarter, or find a mate, today fame matters. >>>
Here is some poetry to kick off 2010 with: Golden Raft.
Sramana Mitra’s Entrepreneur Journeys book series garnered many wonderful reviews in 2009. Thanks to all who shared their thoughts with us. Here are a few of my favorites:
From Alan Brochstein’s review of Entrepreneur Journeys on Seeking Alpha:
“I liked it so much that I sent it to all of my clients as a year-end gift. I think that one of the things I liked best about the book is that it is so optimistic — several of these leaders overcame what seemed to be insurmountable odds. With the financial markets in disarray, several of these vignettes inspired me to see past the current gloom.” >>>
SM: When you developed your initial strategy, was it based entirely on receiving payments from health plan providers?
TM: Our goal was to streamline processes for payers as well as to create workflows that would enable us to provide additional clinical support to provider offices. For example, Aetna builds personal health records for many of their members, and we support them in that effort. One of the challenges in the industry is to get those types of records out to the provider offices where they can be used. >>>
SM: What did you determine was significant about the Web in your marketplace, and is that the genesis of NaviNet?
TM: The Web enabled one organization to deliver a capability to a user. I felt that it was very powerful for healthcare and that the Web would be a far easier and more effective way to deal with fragmentation and complexity. >>>
Here is a collection of quotes from various people who have given some thought to the subject of happiness, the ultimate goal of life in my opinion. Enjoy! >>>