Vision India 2020 Now On Kindle

All those who have been asking about the Kindle version, it is ready as well. Order here.

Blogosphere on Positioning: David Meerman Scott

David, in his post, Persona-focused Web site leads to 4x conversions for RightNow Technologies offers a case study that addresses a core issue that I have often dealt with in positioning exercises: In a complex sales cycle with multiple players involved, how do you position your product with one message? >>>

MediaTek (Part 2): The Shan Zhai Effect

By guest author Nalini Kumar Muppala

Shan zhai refers to businesses based on producing fake or pirated versions of established brands. These businesses often start from close to nothing and can evolve at a breakneck speed to serve local markets by leveraging their understanding of the local culture and local market needs. >>>

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 6)

SM: How many students have you worked with online?

JC: Thousands. What is really important is that we have created an online experience built on best practices we learned from our in-person tutoring sessions. >>>

Blogosphere on Positioning: Robert Bly

Robert Bly sent me an interesting post from a copywriter’s perspective: Reality in Advertising:

For example, in the pump industry, it is common for pump manufacturers to attempt to win customers by advertising a unique design feature. >>>

MediaTek (Part 1): Beginnings And Growth

By guest author Nalini Kumar Muppala

[Nalini’s newest series takes us to Taiwan with an in-depth look at MediaTek’s past and future.]

For the six to seven years following its inception in 1997, MediaTek, Inc. focused on providing media processor chips for DVD players and optical storage drives such as DVDs and CD-ROMs. It was not until 2004 that Taiwan’s largest fabless integrated circuit (IC) firm ventured into handset chipsets. Now, MediaTek is a major player in all markets it has entered, including DTV chipsets. Over a series of posts, I will analyze the handset division’s moves and prospects. >>>

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 5)

SM: If we were viewing the screen of an online tutoring session, what would we be seeing? Is there a whiteboard?

JC: It feels like a whiteboard. It is a shared environment where both teacher and student can see the lesson plan. The teacher can make comments on the screen and write on the screen, as can the student. >>>

Catching Up On Readings: Vision India 2020

Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you. Click here to order it on Amazon. You can read all of this week’s posts by clicking on the full article.

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