Servicing IT: ServiceNow CEO Fred Luddy (Part 4)

SM: Who was your first enterprise customer?

FL: We had a couple of big customers very early. Edmunds.com was a big customer of ours, as was Qualcomm. TIAA-CREF was another. Those companies became a beachhead for us to get follow-on customers such as Hyatt. >>>

Entrepreneur Journeys Book Review: If You’ve The Will, You Will Make The Way

Here is Devesh Dwivedi’s review of Sramana Mitra’s Bootstrapping book for Amazon:

“Very inspiring.  It’s a powerhouse of twelve inspirational stories of how aspiring entrepreneurs went from zero (or almost zero) to millions of a stable and sustainable business… Wait a minute, no, not by raising capital from VCs but by bootstrapping their projects and doing more with less… which is exactly what this book communicates to the aspiring entrepreneurs who are hung up on ‘I don’t have the money’ or ‘VCs are not interested’ kind of excuses… If you’ve the will, you will make the way and if you need a guiding light, Sramana’s book series of Entrepreneur Journeys is what you should get.”

Entrepreneur Journeys, Bootstrapping, and Positioning are all available from Amazon.com in paperback and Kindle, and from Smashwords.com in all e-book formats.  Entrepreneur Journeys and Bootstrapping, published by Hachette India, are for sale in bookstores in India.

Vision India 2020 Book Review: An Addictive Read

In case you missed it, YourStory spoke with Sramana Mitra about entrepreneurship, India, and her new book in this interview earlier this week. 

From a review of Sramana Mitra’s Vision India 2020 by Kanishk Rastogi on Amazon.com:

“Futuristic vision and an entrepreneurial spirit perfectly blended by a simple, yet effective writing style, that is precisely how I’d like to summarize my whole review. It has been quite long time since I have read such a great book about India. In fact, I think it is the first one in its league. Sramana Mitra has done a marvelous work by writing this book. I am sure it will spark the creative fury in the young budding entrepreneurs with such bold futuristic ideas. >>>

Partner Events

Entrepreneur Commons – March 25, 2010
Entrepreneur Commons – April 5, 2010
Entrepreneur Commons – March 25, 2010

The Regus San Francisco-Soma office and Entrepreneur Commons are happy to announce the launch of a new Entrepreneur Commons chapter in San Francisco. Come and meet other entrepreneurs to network, learn from their experiences, and share your expertise with others. All interested entrepreneurs are welcome to join for the launch event. After the launch meeting, the group will be closed, and any new members will need to be approved by that core group.  This meeting will start promptly at 8:30 a.m. >>>

Servicing IT: ServiceNow CEO Fred Luddy (Part 3)

SM: Did you bootstrap ServiceNow?

FL: In the beginning it was completely bootstrapped. I had a couple guys volunteering who worked on nights and weekends, and that helped me out. However, it was really just me and a dozen customers at that point. >>>

Forbes Column 2010: An Underused Tool For Job Recovery

With unemployment soaring, incubators can help people move into self-employment–and create jobs. See how in this week’s Forbes column, An Underused Tool For Job Recovery.

Servicing IT: ServiceNow CEO Fred Luddy (Part 2)

SM: What were you doing at Peregrine?

FL: I was the chief technology officer from 1990 until the end of 2003. We built software for the help desk and service desk market. The company grew from $4.5 million a year to $500 million a year. We acquired a lot of companies before Peregrine Corporation had to declare bankruptcy due to accounting irregularities. >>>

March 4 Roundtable Recording

Apologies for the delay.  Here is the recording of last week’s roundtable: