
We have packaged our proven 1Mby1M methodology for building technology startups into short courses on Udemy as a part of our aim to democratize entrepreneurship education at scale globally.
In addition to offering you up to 85% off the following Udemy courses this month, we are introducing the new course, Student Entrepreneur Startup Case Studies. Through this course, we explore our most informative and inspirational case studies of noteworthy startups founded by student entrepreneurs.
These coupons will expire on June 30, 2023, so enroll today!
Bootstrapping:
Bootstrap First, Raise Money Later with Sramana Mitra: TRY1MBY1MJUN2023BTS

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Varun Shoor is the Founder of Kayako, a company offering advanced helpdesk management software. When we spoke in 2014, Varun was steering the overall direction of the company as customer experience fanatic and lead product architect, taking an active role in the design and development of Kayako. One of Varun’s greatest passions is design. Applying modern, consumer-like design to stuffy business helpdesk software was Varun’s brainchild, and with it he founded Kayako in 2001. ESW Capital acquired Kayako in 2018.
Sramana: Varun, let’s start with your personal story. Where are you from? What is the backstory to Kayako?
Varun Shoor: I was born in Jalandhar, a city in Punjab. I have had no formal education. I started Kayako when I was 17. My family background is industrial by nature. My father is into manufacturing, primary tools such as hammers.
There are a number of relatively slow growth markets in which we do a lot of business: India and EdTech are two examples. These are also two markets that I am passionate about, and have covered prodigiously for a long time. In a way, these markets, and many others that have similar characteristics, share very similar trajectories vis-a-vis entrepreneurship, venture capital, and exits. Another market in which 1M/1M doesn’t have much presence, but I have invested in, is Cleantech. The story is somewhat similar there as well. Let’s take a look at these slow-growth markets, and how they will emerge over the upcoming years.
As a follow-up to my previous post, The Time Has Come For The College Entrepreneur, a question that begs to be answered is: What is the composition of a youth entrepreneurship course? What are the assumptions that need to be made about what students know?
Of course, one of the assumptions needs to be that the student has no business background or business training. Typically, they come from other streams of study and need to take entrepreneurship as a supplemental course.
In addition, give the job prospects, we have to also keep in mind the cost of education. It’s not reasonable to expect a large number of our unemployed youth to go to expensive business school programs and be saddled with large debt burdens. Entrepreneurship education needs to be imparted quickly, efficiently, and at a minimum cost. Ideally, it’s on a live project – a company – a venture – that the student has already started tinkering with.
I have tried to keep these criteria in mind as I have designed the One Million by One Million (1M/1M) program.
I am also curious to hear from educators at high schools and colleges who are coaching and mentoring students facing this deep recession on what, if anything, you are doing to steer them toward entrepreneurship.
America’s youth unemployment is at an all-time high these days. Studies and reports are showing numbers that are scary, depressing, and downright desperate. A Huffington Post article last summer pegged the number of 16–24 year olds who are unemployed at 51.1%. Things have improved a bit since, but the scale of the problem is still staggering.
We need the high schools and colleges in particular to step up and teach practical aspects of an entrepreneurial way of life to their students, and set expectations that kids and young adults will need to take destiny in their own hands. >>>