
Karyn has built a technology-enabled business that is already over $5M in revenue and sits at the cusp of a tremendous scaling opportunity by leveraging AI. If you are mulling AI startup ideas, this kind of tech-enabled service that is fully optimized with AI could create tremendous value.
>>>Sramana Mitra: So, you were acquiring families through SEO mainly.
Daniel Santos: Yes, primarily SEO.
Sramana Mitra: So, that was not limited to South Florida anymore?
>>>Sramana Mitra: So, you were acquiring families through SEO mainly.
Daniel Santos: Yes, primarily SEO.
Sramana Mitra: So, that was not limited to South Florida anymore?
Daniel Santos: Not at all. At that point, we started working with families internationally and across many U.S. states.
Sramana Mitra: Around 2018, how many families are we talking about?
>>>Sramana Mitra: Online’s fine. I’m not necessarily thinking that you’re already on AI in 2016–17, because that’s definitely not the time when AI was as pervasive as it is today. So, let’s go back to 2016–17. Tell me more about how the business was progressing. How many schools were you catering to in 2016–17? How were you finding them? How were you doing the sales process?
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This story is a great example of an EdTech company that has built a validated, bootstrapped, profitable business that can potentially be scaled using AI.
>>>Sramana Mitra: It sounds like it’s a two-sided managed marketplace. What’s the business model? How much are you paying the counselors? How does this work out?
>>>Sramana Mitra: And what did you end up doing to address that itch?
Hanmei Wu: Well, it wasn’t very planned out, to be honest. I was still quite young, only a few years out of college. I was just kind of doing it on my own at first, maybe just charging an hourly amount. I was helping with essays and things like that. Then I decided that I want to get some other people to help me with this.
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EdTech is notoriously difficult to build at venture scale. Hanmei is doing it.
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