Sramana Mitra: When you deploy in a Fortune 500, is the assumption that the phones or tables the Fortune 500 employees are using are owned by the corporation and they custom-build your chips and other applications on top of that into these devices?
Gregg Smith: It can work in a couple of different ways. Yes, they can absolutely leverage the chip and our applications and build applications on top of that. For example, Samsung has done that with us. In other cases, we might just provide the chip and the application. One of our partners would provide the chip and the application and they would just use standard off-the-shelf apps that we sell every day.
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Sramana Mitra: So, one of the major trends that you’re tracking is government spying on corporate networks and you’re trying to provide a secure fortress around that?
Gregg Smith: That’s correct. We try to provide the best fortress we could build around all the communications I described earlier – sharing files, voice communications, and text communications.
Sramana Mitra: What other trends do you track or react to?
Sramana Mitra: I guess the question that I’m asking you is somewhat broad. By saying that you deploy a secure mobile communication system, are you able to say that your customers are not being snooped on by the government? Are you able to say that the government cannot penetrate these systems?
Gregg Smith: In the security industry, you need to stay ahead of the hacking environment. You have to continually innovate to ensure that you’re providing the best security possible. While the threat level against the mobile ecosystem is very significant today and it’s no longer the kid in a dark bedroom, you’re looking at organized crime. You’re looking at friendly and foreign governments that are trying to listen in to your communications. From our standpoint, we need to continually innovate to stay ahead of that threat environment and that’s what we try to do every day.
Does government spying freak you out? Read how Koolspan can secure your mobile device.
Sramana Mitra: Gregg, let’s start with an introduction to Koolspan. What is Koolspan? How did Koolspan come about and what are you doing?
Gregg Smith: Koolspan has been around since 2003 and I took over the business in the fourth quarter of 2011. Koolspan is focused on providing high level of security to connected devices such as smartphones, laptops, or tablets. We provide a series of applications to ensure that our enterprise and government customers and even consumers can have secure communication through the connected-device ecosystem in a safe and efficient manner.
Sramana Mitra: Again, I’m going to ask you to lift yourself out of Tidemark and take a blank sheet of paper in your head. You are a serial entrepreneur and you have started many companies. You have a good understanding of how to look at your industry and find right spaces or gaps in the market. What are some of these gaps that you have identified where you would point entrepreneurs to look into now? I often see opportunities and I am a serial entrepreneur as well. I can see opportunities that other people could work on. What are some of the other opportunities that are on your radar?
Sramana Mitra: That positions the company in terms of competitive landscape. Now I’m going to ask you to extract yourself out of Tidemark and look at the industry as a whole. What’s happening in the cloud and analytics industry? What are the big trends that you are tracking and actually doing something interesting with? Where do you see the opportunities in that space? What are unsolved problems that you are detecting based on your vantage point?
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Sramana Mitra: What about the acting part?
Christian Gheorghe: They have to write back. They have to say, “Now that I understand what’s going on in my business, what can I do about it? Let me just model this particular profitability curve and change my forecast by 10% down.” You need to promote that change across the entire data cloud. There are two ways by which you can accomplish that.