Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 7)

Sramana Mitra: I don’t agree with that at all. We cover e-commerce extensively. I think there’s going to be tons of new brands being built. It’s like how retail and specialty retail have evolved for decades and decades. There are always new brands and user experiences. I think e-commerce will continue to build interesting businesses and there will be new brands and businesses being built. Your point though is true that people who were interacting more through web channels are going to move to mobile devices, that’s correct. But I think the statement that you made about there not being as many opportunities for businesses being built, I don’t agree with that.

Steve Wadsworth: I don’t disagree with anything you just said. I’d be crazy to imply that there’s not opportunity. There’s always opportunities for new businesses particularly when there’s a shift in the paradigm to something like mobile. >>>

Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 6)

Steve Wadsworth: There are two reasons why some of the other apps may not get the same level of traction. One is user interest. Games are universal. You get much more user engagement there. Secondly, I think a number of app publishers are leaving money on the table because of the model they’ve chosen. Let us look at the magazine business. Historically, their offline model has been advertising and subscriptions. They’ve moved online and to mobile with the same model. While subscriptions is a form of freemium model for monetization, it’s a highly limited model because you’re asking the user to make a very large decision. >>>

Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 5)

Steve Wadsworth: What our analytics is able to do is watch the user behavior in the app, and based on that behavior assess very quickly which bucket a user falls into. We then use predictive analytics to classify users. We also have engagement tools in that same solution that will provide the publisher the opportunity to further engage any given segment and drive them to monetization either through advertising or in-app purchase. That’s where this ends up going. It’s sophisticated but the freemium model requires that as each user is going to behave slightly differently. You need a sophisticated modeling and analytics capability to understand the behavior of your users, put them >>>

The Funding of Avaz: Some Reflections

Thought Leaders in Mobile and Social: Yaacov Cohen, Co-Founder and CEO of Harmon.ie (Part 6)

Sramana Mitra: There’s one article called “Innovation’s Next Decade” which you will find interesting. That article will probably address the kind of things that you’re talking about.

Yaacov Cohen: I believe also in the convergence of ethics and technology. Spirituality and technology needs to be better converged. Technology won’t free humanity.

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Thought Leaders in Mobile and Social: Yaacov Cohen, Co-Founder and CEO of Harmon.ie (Part 5)

Yaacov Cohen: The enterprise is a lot more heterogeneous. It used to be controlled by three to five vendors. It’s a lot more diverse, because I can have a cloud service for pretty much anything in the enterprise. I think the mega trend here is enterprise mobility and it includes cloud services, BYOD, devices, and security. I think that’s the landscape. >>>

Thought Leaders in Mobile and Social: Yaacov Cohen, Co-Founder and CEO of Harmon.ie (Part 4)

Sramana Mitra: Is this a cloud services business model?

Yaacov Cohen: We are running as a mobile application on iOs, Androids, Blackberries, as well as desktops and laptops. We have multiple delivery models on mobile, cloud, and desktop. We’re trying to deliver this business consumer experience across all platforms. One of the big things is that we are delivering this one-screen experience across all devices.

Sramana Mitra: You have some sort of consolidated composite application layer that you have configured that you feed into multiple device form factors from that composite front-end?

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Thought Leaders in Mobile and Social: Yaacov Cohen, Co-Founder and CEO of Harmon.ie (Part 3)

Yaacov Cohen: Let’s say, if I want to look for a specific life insurance policy. I want to see who among my colleagues have been able to tailor an insurance portfolio to a specific scenario. I want to be able to use tags which are describing the specific scenario to search across a million documents and to retrieve the five documents which are relevant to me for this particular insurance situation. That’s the type of scenario that we see where you need to build a knowledge center rather than simply store a document.

Sramana Mitra: What does your competitive landscape look like? Whom do you consider as direct and indirect competitors?

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