Sramana Mitra: It’s an execution game.
Doyon Kim: Right. And we don’t expect people to play our games for three years or four years. Yes, they can copy it, but we have a head start.
SM: So, your strategy is to continuously come up with cross-platform games, keep using the user base, and market new games to them.
DK: Yes. >>>
Sramana Mitra: What are the top five things you need to do when you design a game to be a cross-platform social and mobile game?
Doyon Kim: One thing is you have to understand the technology. One way to do it is have one game for this platform and completely rewrite everything, maybe use the graphic assets for another platform, but that’s a doubling of resources. There are a couple of technology platforms that enable this multi-platform development. One of them is HTML 5, but you have to understand what it can do. HTML 5 is not really designed for gaming. >>>
Sramana Mitra: This was more about page views. You did the searching yourselves, so they can’t get into searching.
Doyon Kim: Right. Content providers had to get some sort of code from us, but that code could track every activity of people on the website. Sites like TechCrunch implement a code, so we track their website traffic and see what are the most popular articles of the day. We could get everything [and know] overall, what were the most popular articles.
SM: But it required that you became a quoter yourselves, wasn’t it? >>>
Research in Motion (NASDAQ: RIMM) was counting on the BlackBerry Playbook to pull them out of their downward spiral. But there was only a lukewarm reception to the Playbook, and RIM’s future continued to look glum. Gartner estimates that Apple’s iOS will continue to dominate the worldwide media tablet market through 2015. iOS will account for 69% of media tablet operating systems in 2011 and represent 47% of the media tablet market in 2015. Other researchers estimate that Apple iPad sales will reach 24 million this year. Playbook will be a significantly smaller player with 2 million sales, followed by Motorola Xoom’s 1.75 million units. >>>