These days, we focus a lot more on lean startups than startups that require capital to get going. The entire industry has moved away from the ‘fat’ startup category. However, infrastructure software, hardware, networking, chips – they need capital. Even in cloud software, to build complex technology like personalization and analytics requires some investment.
How do people fund those?
There has been a bit of action for a while now in the crowdfunding world, and certain startups have been able to get themselves off the ground using the Kickstarter / Indiegogo style sites. By and large, these types of financings have gone to companies that are building physical products, digital games, etc. Fundings have also happened for some causes, films, art projects that are typically not businesses. Equity crowdfunding isn’t legal yet in the US. But presumably, it will become so. In Europe, it is legal. Hopefully, other parts of the world will also start seeing the infrastructure develop.
For our audience, the primary concern is financing digital startups: technology and technology-enabled services. Typically, these are difficult to assess, high-risk companies, and amateur investors from the ‘crowd’ are unlikely to be able to perform adequate due diligence to have a sophisticated investment thesis.
However, there is one category of investors who will have an excellent vantage point from which to assess new ventures.
Too much dumb money rushing into the angel investment game is inevitable with crowdsourcing, AngelList and other innovations. Innovation is welcome. Liquidity for startups is welcome. How much is too much?
I spent large chunks of time in the last two days with my friend Sharad Sharma, one of the true deep thinkers of the Indian startup eco-system. I first met Sharad when he invited me to co-chair the Nasscom Product Conclave in Bangalore with him in 2010. I really enjoyed working with him, and over the years, have come to appreciate what he is trying to do for the Indian eco-system.
Sharad, by the way, is one of the 20 odd effective angel investors who invest in the technology sector in India. While the total number of angel investors is much larger, many of them come from outside the sector, and hence are not capable of leading deals. If you look at Indian Angel Network or Mumbai Angels, for instance, a vast majority of the angels made their money elsewhere (like real estate), and often find it difficult to fully grasp what’s happening in the software, mobile or Internet businesses, let alone networking or semiconductor. Thus, these lead angels are critical for the eco-system to mature.
In April 2013, equity CrowdFunding is not yet legal in America. In the upcoming years, it will become so. This posts reflects on changes we may anticipate once this change occurs.
If you have the stomach for it, the metal to carry on, the energy to bootstrap to a point where either you CAN get funded, or generate enough revenues and become profitable, we can help.
Just because you have been rejected by VCs doesn’t mean you cannot build a great business.
Marc Benioff was rejected by pretty much ALL the VCs he approached. Didn’t stop him from building Salesforce.com into a multi billion dollar enterprise with global impact.
What is your business model? Do you have one, or is it TBD?
Is it Freemium?