
I have been running 1Mby1M since 2010.
Each year is a new beginning.
Let’s start 2025 right!
Sramana Mitra: I purposely actually picked to highlight the positioning points where you can differentiate it versus areas where you cannot really differentiate. The domain of billing is less of a big differentiation in ModMed. The bigger differentiation is in the specialty specific content, specialty specific workflow and specialty specific treatment, right?
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Ryan has bootstrapped a FinTech small business lending business from Michigan, raised Private Equity funding to scale, and then bought the PE stake back through a Management Buy-out. Excellent case study!
Sramana Mitra: All right, Ryan, let’s start at the very beginning of your journey. Where are you from? Where were you born, raised? What kind of background?
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Many large companies with hundreds of millions in revenues are currently facing slowdown.
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Let’s take a most obvious example: BPO companies offering large numbers of customer support agents to other businesses.
Enter AI.
>>>Sramana Mitra: Now, what did you decide this time around in enterprise versus SME? Where did you position? And did you start with a good, solid positioning and commitment?
RJ Talyor: We’re going right after the mid-market. We’re looking at businesses or retailers, specifically with 100-1,000 employees. We’re looking for people who send two to three emails every week, and that means that they care about email. They have a team of two to four people who are interested in getting better, and they likely have a set of vendors that we understand, and are willing to move quickly. That’s pretty much what we’re interested in.
>>>Sramana Mitra: This is very interesting. The way you’ve stepped through the line of thinking of why you’ve arrived at these decisions is very instructive. Where are your schools?
Pallav Pandey: All over India. These schools are very different from typical SME clusters. SME clusters are very local. That is not how schools are. Schools are evenly distributed across India. The only way you can go and cover schools is if you figure out a telephonic way to reach out.
Sramana Mitra: Definitely.
>>>Sramana Mitra: Education is the only passport to get to the next level.
Pallav Pandey: Absolutely. Everybody in India is very clear that if I have to go to the next level, it is my child who can take me there if educated properly. People are spending on education. If you are able to do EdTech in India at a thousand rupees per annum, then every single family is going to buy. We didn’t know how exactly it will play out. Blume got excited, so they put in some money.
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