
This is a very important conversation about how unemployed retail workers can find their way to retraining and re-employment in the healthcare sector with the aid of technology.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to IntelyCare.
>>>Sramana Mitra: How long did you continue in this services mode?
JB Kellogg: From 2009 to 2012.
Sramana Mitra: What revenue level did you reach in this mode?
JB Kellogg: I think that in 2012, our revenue was somewhere around $5 million.
>>>Sramana Mitra: How did you acquire customers for your digital marketing?
JB Kellogg: We always say that we eat our own dog food. Everything that we do for ourselves is what we sell to our customers. We started doing digital marketing for ourselves which generated leads. We would call those leads and open those accounts. It’s a recurring revenue business.
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This story discusses all sorts of interesting nuances, including DIFM vs. DIY. Read on.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: Is there anything else that I should have asked you?
Bronwyn Spira: One topic is the value of data and how it can spur healthcare on to the next iteration. One of the the things we’ve seen is, because we collect so much data and we’ve treated hundreds of thousands of patients on the platform over the past 10 years, the incredible value of that data is that we can now predict outcomes.
>>>Sramana Mitra: Has there been new business for you in the last two months?
Bronwyn Spira: Yes, we’ve been very busy. We actually came out of the market with a complementary offer because we could see that a lot of patients were lingering in no mans’ land. Patients that were scheduled to have surgery were stuck at home. They’re anxious and still in pain. We really have the opportunity in this crisis to bridge that gap with our solution and be the voice of comfort for patients.
>>>Sramana Mitra: Is there any other component besides post-op instruction and digital physiotherapy?
Bronwyn Spira: We also optimize the patient preoperatively. We engage with our patients about 30 days pre-surgery and help them get ready. We educate them on what to expect for surgery. This is an important piece.
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Bronwyn discusses a critical aspect of telehealth that is seeing significant adoption in the Covid era.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to FORCE Therapeutics.
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