By Guest Author Soren Petersen
Investing in new entrepreneurial ventures operating within The Creative Economy may be the best option for creating future progress. Startups have the advantage of beginning with a blank slate and their key strategic advantage lies in creating breakthrough innovative offerings while mitigating exposure to the disproportionately large risk. >>>
By Guest Author Soren Petersen
A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70% to their success. >>>
By Guest Author Soren Petersen
All promising startups have revenue projections with a classic hockey stick shape. However, when these projections are multiplied by market, technology and execution risk, this expected revenue curve often collapses and resembles that of a perpetual money drain. >>>
By Guest Author Soren Petersen
With the current wave of design thinking in business, top tier designers are now in short supply. Corporations scout elite universities in their hunt for top performers who possesses the right mix of human skills and social networks. So, how different are the top tier designers from their peers and how big is their actual contribution to performance? >>>
By Guest Author Soren Petersen
Design awards are the design profession’s “stamp of approval” for a wide range of new and classic design related offerings. There are hundreds of design awards, each with its own distinct focus and selection criteria such as business, impact, and culture. The most sought-after awards are the IDEA, Red Dot, IF, Compasso d’Oro, and the INDEX: Award. So, might these design winners offer superior investment opportunities? >>>
By Guest Author Soren Petersen
“Seat of the pants” decision-making accounts for 90% of an organization’s frontline actions, while 10% reflects their stated strategic intent. Therefore, those in the organizational frontline trenches might be forgiven for wondering: “What the heck were they thinking?” >>>
By Guest Author Soren Petersen
Successful startups can transform the way we look at the world and ourselves, as well as, create immense value and skyrocket to the top of the Fortune 500 list. Some of these startups were design driven, think: Apple, Nike, HP, Sony, and Nokia. However, few of these were actually founded by designers, other than AirBnB, Dyson, and Disney. So, why have so few of the best design-driven startups of the last decade been founded by designers? >>>
By Guest Author Soren Petersen
Design-driven startups are ideal for attracting funding on crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder. However, competition for funds is fierce and only the top percentile receives significant funding. For example for Kickstarter “Design” projects only the top half percentile receive funding in excess of half a million and the average funding is $7,500. Thus, funding on Kickstarter follows the Power Law where the top percentile receives the bulk of the pledges and the funding then dwindles down to nothing. >>>