Best of Bootstrapping: Bootstrapped Using Services to a VC-funded SaaS Marketplace

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Booksy Co-founder and CEO Stefan Batory started a software development company in Poland with a few other partners. Today, he’s running a high-growth, VC-funded SaaS and marketplace business in the US. Awesome journey! Here is our conversation from early 2020, plus you can listen to our podcast interview from 2021 here.

Sramana Mitra: Let’s go back to the very beginning of your journey. Tell us where you’re from, where you were born, raised, and in what kind of background.

Stefan Batory: I’m from Warsaw, Poland. I was born and raised in one of the poorest parts of the country. I got a scholarship and went to a high school here in the US back in 1994.

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1Mby1M Udemy Courses with Sramana Mitra: Domain Knowledge

At 1Mby1M, we believe in learning from case studies of successful entrepreneurs. These case studies involve discussions on opportunities and challenges specific to the domain such as Generative AI, E-Commerce, Digital Health, Cyber Security, and FinTech. 

Best of Bootstrapping: Bootstrapped a Robust SaaS Company from India

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

RateGain is one of the top global SaaS companies built out of India. This interview from 2014 captures Founder Bhanu Chopra’s entrepreneurial journey.

Sramana: Bhanu, let’s start with the beginning of your story. What kind of circumstances where you raised in? What is the genesis of your entrepreneurial journey?

Bhanu Chopra: I am a Delhi boy, I was born and raised in a business family in Delhi. Right after I completed school, I went to the US for my undergraduate studies. I went to Indiana University and have a double degree in finance and computer science. When I was growing up, I was very good with numbers. The advice that my father gave me was to get into something like finance. Computers are a derivation of mathematics. That is why I got interested in computers.

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Best of Bootstrapping: Bootstrapping a SaaS Company in India

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Girish Rowjee is the Co-founder and CEO of Greytip Software, a company that specializes in HR software. Girish is responsible for strategic direction, day-to-day operations, product delivery and international business. His “never say die” attitude and excellent analytical skills have made him indispensable to the organization.

Greytip has pioneered the SaaS model in India. They successfully bootstrapped a SaaS company while keeping their primary focus on Indian corporations. In spite of numerous challenges they have proven that with perseverance and strategic adjustments the SaaS model does indeed have a place in India. While valuable for everyone, this conversation from 2013 is a key case study for Indian entrepreneurs.

Sramana: Girish, what is your background? Where do your entrepreneurial roots come from?

Girish Rowjee: I was born in a small town about 300 kilometers from Bangalore. I did my basic education there before moving to Mysore. My family has generally been an entrepreneurial family. My grandfather ran a bus service between several small towns, which was the first time bus service had been made available [in that area]. He then branched out into several retail shops where he sold electronic goods. Today my father runs operations of the electronics retail business that my grandfather founded in 1937.

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Putting the Freshworks IPO in Context (Part 1)

On Nov 13, 2009, I wrote an article in my Forbes column titled India’s Next Celebrities. It was a year after the financial crisis.

Never mind the recession. In India, entrepreneurial energy has continued to grow. It still exists only in small pockets. And the sophistication of the entrepreneurial ecosystem has a long way to go before it can resemble anything like Silicon Valley–or even Israel. In this evolution, the Indian media has an important role to play.

At the time, I was busy trying to turn Sridhar Vembu, CEO of Zoho, into a celebrity. Hardly anyone had heard of HIM until my 2007 profile.

I had not yet launched 1Mby1M.

Girish Mathrubootham, avid fan of celebrity Tamil film star Rajnikant, had not yet launched Freshdesk (now Freshworks). He was still working at Zoho, under Sridhar’s tutelage.

Both of those events happened in 2010.

Best of Bootstrapping: Bootstrapped Journey of a Child Entrepreneur in India

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.

Varun Shoor is the Founder of Kayako, a company offering advanced helpdesk management software. When we spoke in 2014, Varun was steering the overall direction of the company and as customer experience fanatic and lead product architect, taking an active role in the design and development of Kayako. One of Varun’s greatest passions is design. Applying modern, consumer-like design to stuffy business helpdesk software was Varun’s brainchild, and with it he founded Kayako in 2001.

Sramana: Varun, let’s start with your personal story. Where are you from? What is the backstory to Kayako?

Varun Shoor: I was born in Jalandhar, a city in Punjab. I have had no formal education. I started Kayako when I was 17. My family background is industrial by nature. My father is into manufacturing, primary tools such as hammers.

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Big Idea 2021: SaaS Companies Will Create 10 Million Jobs

I am writing this based on numerous conversations I have had over the last 18 months with SaaS CEOs, ALL of whom are here on LinkedIn.

My prediction: Starting in 2021, the SaaS industry will be on a path to create 10 million jobs. 

The Platform IFs:

• IF 1000 SaaS companies open up their platforms as a service, PaaS, as Salesforce.com does, by 2025
• IF each platform lets startups sell through its marketplace, as Salesforce.com does, by 2025
• IF each platform empowers 1000 startups to build on its stack by 2025
• IF each startup reaches $1M in annual revenue by 2030
• IF each startup hires an average of 10 employees by 2030

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How Do You Come Up With a SaaS Startup Idea?

Two principles apply to all ideation processes:

1. You need to find a gap in the market. It’s extremely crowded.

2. You need to have an unfair advantage in that domain. That depends on your expertise and domain knowledge.

I strongly recommend that you build on top of an existing platform. It would be much cheaper. However, you can only do so in a domain where there’s a gap, and where you have expertise. If you want to build on top of the Shopify platform, you need an e-commerce idea that addresses a white space.

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