Thought Leaders in Cyber Security: Mark Lee, CEO of Splashtop (Part 4)

Sramana Mitra: Where do you have your telesales team?

Mark Lee: The Inbound team for the US market is mostly in San Jose. We have a team in Taipei for the APAC market. For the European market, we have a team in Amsterdam. We also have a team in Tokyo and Singapore. Singapore is focused on channel sales. Tokyo is focused on channel and direct sales. We are trying to do multilingual support. 

Thought Leaders in Cyber Security: Mark Lee, CEO of Splashtop (Part 3)

Mark Lee: We are seeing an expansion of the market opportunities because of COVID. Traditionally, most businesses have been using VPN and RDP. VPN gives too many privileges to the end-user from home. Once you are connected to VPN, there is a lot of potential lateral movement from your home devices which could be infected with malware that will go across the corporate network.

Also, the performance is a big issue with VPN. Imagine that you are connected with a VPN and all of your home traffic is routing to your corporate network. Let’s say we are doing a Zoom meeting. All the video traffic is routing to your corporate network before it goes out to the internet.

Thought Leaders in Cyber Security: Mark Lee, CEO of Splashtop (Part 2)

Sramana Mitra: Tell me a bit about the premise of Splashtop. What are you doing in Splashtop?

Mark Lee: When we started in 2006, the company was called DeviceVM. We pivoted in 2011 to become Splashtop. We have been bootstrapping. All of the funding in the first four to five years into the prior business – the DeviceVM business.

Thought Leaders in Cyber Security: Mark Lee, CEO of Splashtop (Part 1)

If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page.

Remote work has boosted some great trends. Read on for more on the cyber security front.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as Splashtop.

Thought Leaders in Cyber Security: Avanan CEO Gil Friedrich (Part 3)

Sramana Mitra: What are the unsolved problems in the phishing and data protection domain? Where would you recommend new entrepreneurs to start new companies?

Gil Friedrich: In our area, we see a gap that we try to solve. I can talk about the gap that we saw and then the other gaps that are still there. We came to Avanan from what we now call our first baby. It was a company called Forescout.

Thought Leaders in Cyber Security: Avanan CEO Gil Friedrich (Part 2)

Sramana Mitra: I want to go down one level. Let’s take the phishing use case. Give me a little primer on what the approach has been in dealing with phishing so far and tell me what is differentiated in your approach. What are the benefits of your approach over others?

Gil Friedrich: That’s a great question because phishing is not a new problem. Phishing was present ever since email was present. However, one big change is the data and emails going to the cloud.

Thought Leaders in Cyber Security: Avanan CEO Gil Friedrich (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Gil takes us through the earlier approaches to issues like Phishing and his innovation.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as Avanan. 

Thought Leaders in Cyber Security: Appsian CEO Piyush Pandey (Part 3)

Sramana Mitra: Do you go to market at all with Oracle or SAP?

Piyush Pandey: No. We are not reselling through them or with them.

Sramana Mitra: The use cases that you’re talking about, are they not specific to their products?