
Coalition Technologies is still largely a services company, but also has a few products. Co-founder Jordan Brannon shares the company’s well-managed journey.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jordan Brannon: I was born in Sioux Falls, South Dakota. I grew up primarily in Washington state in a smaller community. It’s about an hour and a half south of Seattle. I have three brothers and we largely stuck to the northwest throughout my childhood.
I ended up going to the University of Washington in Seattle. I roomed with my brother who inspired much of my entrepreneurial journey. He was a finance major and always interested in testing something new, doing something new. He was always quite competitive. He was always eager to do something better.

I just did a search on LinkedIn for “Business Coach” and found over 175,000 results.
A similar search for “Startup Mentor” yields close to 125,000 results.
Well, if I could have a word with all the mentors and coaches that are out there, this is what I would say.