Sramana Mitra: One of the important points of bootstrapping is you can’t do a lot of stuff for free. You have to charge.
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The Accelerator Conundrum is a multipart series that challenges the prevailing wisdom of the tech startup ecosystem that entrepreneurs should Blitzscale out of the gate. Written by Sramana Mitra, the Founder and CEO of One Million by One Million (1Mby1M), the world’s first global virtual accelerator, it emphatically argues that a better strategy is to Bootstrap First, Raise Money Later, focus on customers, revenues and profits. 1Mby1M’s mission is to help a Million entrepreneurs reach a million dollars in annual revenue and beyond. Sramana’s Digital Mind AI Mentor virtually mentors entrepreneurs around the world in 57 languages. Try it out!
Technical Founder with a Startup Idea? Stop Coding, Start Validating. Here’s Your Playbook.
You’ve got an idea. That’s a start. But 90% of startups fail, with 42% failing because no one wants the product. Don’t commit 5-10 years of your life to building something nobody needs. You can drastically cut that risk.
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The Accelerator Conundrum is a multipart series that challenges the prevailing wisdom of the tech startup ecosystem that entrepreneurs should Blitzscale out of the gate. Written by Sramana Mitra, the Founder and CEO of One Million by One Million (1Mby1M), the world’s first global virtual accelerator, it emphatically argues that a better strategy is to Bootstrap First, Raise Money Later, focus on customers, revenues and profits. 1Mby1M’s mission is to help a Million entrepreneurs reach a million dollars in annual revenue and beyond. Sramana’s Digital Mind AI Mentor virtually mentors entrepreneurs around the world in 57 languages. Try it out!
Idea-stage founder? Stop guessing. Validate your vision and bootstrap your startup.
Most startups fail. Why? 42% due to lack of market need. Don’t commit 5-10 precious years to a bogus idea. You can dramatically slash your risk of failure.
>>>Sramana Mitra: What was in your MVP? What did you put in the MVP that could take on conversations like this and deliver something meaningful?
>>>Sramana Mitra: I remember some of the work we did on the positioning. Summarize the process of how you’ve got to product-market fit.
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It took CoRover CEO Ankush Sabharwal and his co-founders two years to launch their first customer, The Indian Railways. During this time, the founders held on to their jobs, diligently fulfilling their responsibilities while also pursuing their dreams. Here is our conversation from 2023.
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?
Ankush Sabharwal: I come from a remote district in India in the extreme north – Rajouri. I was brought up there. My family moved to Jammu. I did schooling there. For Masters, I’ve done Software Engineering.

The Accelerator Conundrum is a multipart series that challenges the prevailing wisdom of the tech startup ecosystem that entrepreneurs should Blitzscale out of the gate. Written by Sramana Mitra, the Founder and CEO of One Million by One Million (1Mby1M), the world’s first global virtual accelerator, it emphatically argues that a better strategy is to Bootstrap First, Raise Money Later, focus on customers, revenues and profits. 1Mby1M’s mission is to help a Million entrepreneurs reach a million dollars in annual revenue and beyond. Sramana’s Digital Mind AI Mentor virtually mentors entrepreneurs around the world in 57 languages. Try it out!
Evaluating a virtual accelerator like 1Mby1M requires a comprehensive framework that considers its unique characteristics as a virtual, long-term, and bootstrapping-focused program, as well as its stated goals of helping a million entrepreneurs reach a million dollars in annual revenue.
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SoPost Founder and CEO Jonathan Grubin started as a solo entrepreneur, bootstrapped with a paycheck, and had built an over $15 Million revenue global business with a small amount of funding when we spoke in 2021. Excellent story!
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jonny Grubin: I was born in London but moved to Newcastle when I was three. My dad is American and my mom is from the UK. I grew up in Newcastle and started on my entrepreneurial journey at a pretty young age. When I was studying for my high school exams, I kicked off and ran a range of entrepreneurial ventures of my own.