
Karyn has built a technology-enabled business that is already over $5M in revenue and sits at the cusp of a tremendous scaling opportunity by leveraging AI. If you are mulling AI startup ideas, this kind of tech-enabled service that is fully optimized with AI could create tremendous value.
>>>Sramana Mitra: And you said you started mostly with small businesses and gradually built the enterprise business as well as the licensing and white labeling business. So in the small business category, what was your go-to-market strategy? How were you acquiring customers? How were the customers finding you?
>>>Sramana Mitra: Let’s get to the exciting Undetectable AI story. What was going on in your mind? What problem did you want to solve, knowing that ChatGPT was taking off around you?
>>>Sramana Mitra: Okay. What happens to that? How did you get the venture capital in Boise, Idaho?
Christian Perry: There are a couple of venture capital firms here in Boise, and there’s definitely a lot more moving in. The startup ecosystem has grown quite a bit.
>>>Sramana Mitra: Got it. You said while you were doing your degree at Boise State, which took you eight years, you did two businesses on top of that?
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You hear about fast growth, bootstrapped AI startups. Here’s a great story about one. Christian is not very interested in raising Venture Capital.
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Niche e-commerce still produces compelling success stories. Here is how CEO Brian Lim built iHeartRaves from our conversation in 2018.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Brian Lim: I was raised in LA County. My parents immigrated here to escape communism in China and Cambodia. I grew up very poor. We bootstrapped our company back in 2010 with $100 and turned it into a $20 million a year company.

The Accelerator Conundrum is a multipart series that challenges the prevailing wisdom of the tech startup ecosystem that entrepreneurs should Blitzscale out of the gate. Written by Sramana Mitra, the Founder and CEO of One Million by One Million (1Mby1M), the world’s first global virtual accelerator, it emphatically argues that a better strategy is to Bootstrap First, Raise Money Later, focus on customers, revenues and profits. 1Mby1M’s mission is to help a Million entrepreneurs reach a million dollars in annual revenue and beyond. Sramana’s Digital Mind AI Mentor virtually mentors entrepreneurs around the world in 57 languages. Try it out!
The Democratic Republic of Congo (DRC) is a country of immense potential, with a young, entrepreneurial population and a wealth of natural resources. Yet, years of political instability, a lack of infrastructure, and limited access to capital have left its startup ecosystem nascent and fragmented. While there are a few local hubs emerging, they often fall into the trap of The Accelerator Conundrum I’ve described in my blog series.
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