From Solo Developer to Venture Scale Entrepreneur: Jordan Boesch, CEO of 7shifts (Part 4)

Sramana Mitra: In terms of marketing and customer acquisition, was Google search still yielding for you?

Jordan Boesch: Yes. If you searched for something as basic as restaurant scheduling software, there’d be no organic relevant results. We thought this was a great opportunity to build content around these keywords. We didn’t have a ton of money to spend on Adwords. We were very careful about that.

From Solo Developer to Venture Scale Entrepreneur: Jordan Boesch, CEO of 7shifts (Part 3)

Sramana Mitra: Were your other co-founders technical?

Jordan Boesch: My wife is not technical. She was doing client success, sales, and business development. I was doing design and web development. Our third co-founder was doing the mobile apps.

Sramana Mitra: How did you find him?

From Solo Developer to Venture Scale Entrepreneur: Jordan Boesch, CEO of 7shifts (Part 2)

Sramana Mitra: Beyond your dad, how did other customers find you?

Jordan Boesch: We had it online and people were finding us because they were just looking for scheduling software. They would google us and they’d sign up. I didn’t think anything about how to expand and get more. It was really just a fun project for me where folks could sign up and I could talk to them and learn about their needs. That’s how people found us.

Sramana Mitra: How much were they paying?

From Solo Developer to Venture Scale Entrepreneur: Jordan Boesch, CEO of 7Shifts (Part 1)

Jordan started as a solo entrepreneur in a small province of Canada, Saskatchewan, and has built a heavily funded, high-growth SaaS business. Fascinating journey!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, and raised, and in what kind of background?

Jordan Boesch: I’m from Saskatchewan, a province in Canada. I’m the CEO at 7Shifts which is a team management platform. Before 7Shifts, I was a software developer for many years. I ended up working for my dad who ran some Quiznos locations.

Best of Bootstrapping: Bootstrapping a Virtual Company with a Paycheck

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Cedric’s story is a textbook case study of the kind of entrepreneur we want to see emerge and grow in every corner of the world: a solo entrepreneur who is a developer and a product guy capable of getting to validation while holding onto a day job. When we spoke in 2019, FormAssembly Founder and CEO Cedric Savarese had almost 50 employees spread around the world, and while it maintained a small office of fewer than 10 people in Indiana, the bulk of the company had scaled as a virtual workforce. Excellent model, and I encourage aspiring entrepreneurs to read this carefully.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Cedric Savarese: I was born in France and expatriated to the US. I grew up in a small town not so far from Paris.

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From Developer to Successful Entrepreneur with Exit: ACCELQ CEO Mahendra Alladi (Part 1)

Mahendra transitioned from a developer to a successful entrepreneur with his first company, exited it, and then started ACCELQ. ACCELQ already has 200 customers and is a profitable, bootstrapped company growing fast. A wonderful and inspiring story!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

From Hard Core Techie to Successful Entrepreneur: Francis Dinha, CEO of OpenVPN (Part 1)

Francis has bootstrapped OpenVPN to $3M ARR with JUST $1M in financing. Wonderful story!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?

Francis Dinha: I was born in northern Iraq in a place called Amadiya. I lived there until I was six years old. Due to the Baghdad-Iraqi war, we had to escape. There was a lot of bombing. I remember the bombing of our village. It reminds me of the current situation in Ukraine. We had to escape to Baghdad.

From Hardcore Techie to Unicorn Entrepreneur: Dheeraj Pandey, Founder of Nutanix (Part 1)

Inspiring story of a passionate technical founder who has built one of the iconic fast growth Unicorns in the tech industry.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?