1Mby1M Udemy Courses with Sramana Mitra: Bootstrapping

Over the course of two years, we have released over 70 courses on Udemy with the aim to democratize entrepreneurship education at scale globally. This series of posts aims to help you find the one you need easily and provide you with discount coupons.

Best of Bootstrapping: Bootstrapping with Services First

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Bay Dynamics Co-founders Feris Rifai and Ryan Stolte wanted to work together on a new venture. They first built a services company, then introduced an OEM product, and eventually bootstrapped a product under their own brand. When we spoke in 2016, the company had just raised its first venture money after many years of being in business as a profitable, growing entity. Broadcom acquired Bay Dynamics in 2019.

Sramana Mitra: One of you should probably get started. I want to go back to the very beginning of your journey, and learn about your pre-Bay Dynamics story. Where were you born, raised and, in what kind of background?

Feris Rifai: I was born in Beirut, Lebanon. That’s where I was raised till I was 18 years old. I then came to the United States to go to college. I went to school at Indiana University. It was a great experience for me. Throughout my journey when I was much younger in Lebanon, it was a bit of a difficult upbringing because we couldn’t find a way to get safety to be a part of our lives. I think it’s taught me a lot. It has helped me be, believe it or not, very optimistic.

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Best of Bootstrapping: Cyber Security Company First Bootstrapped with Services

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Following up on our ‘Bootstrapping Using Services‘ and ‘Bootstrap First, Raise Money Later’ case studies, here is the story of PhishMe, a cyber security company that has scaled nicely. Following my conversation with Co-founder Rohyt Belani in 2015, PhishMe was acquired by BlackRock in 2018.

Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?

Rohyt Belani: I am originally from India. I was born and raised in India. I was there till the age of 22. I did my engineering in India.

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Startup Ecosystem in Kolkata: Low Appetite for Risk

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

Why has Kolkata’s startup ecosystem failed to thrive thus far?

One hypothesis is that the Bengali population has low tolerance for risk. There is, obviously, truth to this, especially in view of the evidence that the bulk of entrepreneurial progress in Bengal has been led by the Marwari and Gujarati communities.

Startup Ecosystem in Kolkata: No Products, Only Services

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

Kolkata doesn’t have many product startups. True.

Most startups are services based. True.

There is nothing wrong with services companies. Technical skill development in India has happened at scale in the services companies. It would be tremendously helpful to have large scale skill development happen in Eastern India. Entrepreneurs won’t build tech #startups without tech skilled people. An ecosystem has many dimensions. Also Bootstrapping tech product startups using services is a tried and true technique.

Best of Bootstrapping: Bootstrapped Using Services to Exit from North Carolina

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Ateb CEO Frank Sheppard and his co-founders had built a sizeable bootstrapped business in North Carolina when we spoke in 2015. Read on to learn what worked for Ateb and what you can learn from them. Ateb was acquired by Omnicell in 2017.

Sramana Mitra: Let’s go to the very beginning of your story. Where do you come from? Where were you born, raised, and in what kind of circumstances?

Frank Sheppard: I was born in Florida but I was raised in Atlanta in a typical middle-class suburban environment.

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Best of Bootstrapping: Founder Bootstrapped First Using Services

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Here’s yet another case in point in our Bootstrapping Using Services series. Founder Manish Sood was scaling Reltio super fast when we spoke in 2015, and had raised venture capital, consistent with our theme Bootstrap First, Raise Money Later.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Manish Sood: I was born in the northern part of India. I grew up and went to school there. I went to an engineering college in the southern part of India, which was a new experience for me from a location perspective and getting acclimatized to the overall culture and environment.

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Best of Bootstrapping: Bootstrapped Using Services to $10M

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

When we spoke in 2015, CEO Carl Mazzanti has bootstrapped eMazzanti Technologies using services to close to $10 million, maintaining a 20% year-over-year growth rate.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were your born, raised, and in what kind of background?

Carl Mazzanti: I was born in Pennsylvania. I come from a military family. A joke that I used as a kid was, “My parents moved around a lot, but I always found them.” Because of that, me and my brother are more outgoing than the rest.

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