Sramana Mitra: So this is happening 2015 onwards?
Rajesh Jain: So 2015 onwards, we did the international story and the marketing automation stack. I think we made a mistake on the marketing automation side. Now when I look back in hindsight, I think we focused more on the web and missed out on the app revolution.
>>>Sramana Mitra: Now you have cash. What happens next?
>>>Sramana Mitra: At that time, it was the beginning of the market. Today, things are much more complicated. So, in 1997, what are we talking about? Where were you getting the ads from? Were you working with a network? Were you actually having to sell the ads to corporates? How were you getting the ads?
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Rajesh Jain has built a Bootstrapped Unicorn from India. This is an important case study for all the bootstrapped entrepreneurs out there looking for inspiration and methodology to scale.
Sramana Mitra: Alright, Rajesh, let’s start at the very beginning of your journey. Where are you from, where were you born, raised, what kind of background?
>>>Sramana Mitra: I think for entrepreneurs listening to this conversation, there are two takeaways that you want to consider. One is, find a platform that you can build on. If you’re building enterprise products or mid-market B2B products, look at a platform called Cohere.
>>>Sramana Mitra: The other point I want to make in this discussion is that AI is not only generative AI. There are many, very powerful problems that are being solved with AI, but not necessarily generative AI.
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Abhinav has built a $15M+ ARR business by bootstrapping using services. Of his three products, one is a GenerativeAI design tool. Read on for more nuance.
Sramana Mitra: All right, Abhinav, let’s start at the very beginning of your journey. Where are you from, where were you born, raised, what kind of background?
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If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.
We continue our coverage of bootstrapping using services with a conversation from 2020 with Codesigned Founder CEO Jake Weaver.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Jake Weaver: I’m from a very small town in the middle of Missouri in the Midwest called Lynn Creek, which had a population of just 289 people. It’s nowhere near any of the tech industries today with the farming and vacation towns. There’s not a whole lot of business there.