Best of Bootstrapping: Bootstrapped with Services from Sweden

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

European entrepreneurs often bootstrap using services successfully. The chasing of investors from the get go is less prevalent on the other side of the Atlantic, although this obsession from Silicon Valley has traveled to all corners of the world now. Dapresy Founder Tobi Andersson and CEO Rudy Nadilo shared their journey in 2016, when they had crossed $7 million in annual revenue with minimal outside financing. Forsta acquired Dapresy in 2021.

Sramana Mitra: Let’s start at the very beginning of your personal journey. It sounds like, Tobi, you’re the founder. Maybe, we’ll start with you and let’s go back to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Tobi Andersson: I was born in Sweden, in the Swedish countryside. Very early on in my life, I decided that one day I would like to earn the money to have the opportunity to buy a really big farm. That has always been my vision – to create something that, on one hand, can give me money but on the other hand, I can create opportunities for people to develop. I’m very much like HR focused on life. I would like everyone an opportunity to feel that they have a good life.

>>>

Best of Bootstrapping: Bootstrapped to Exit, Bootstrapped Again, then Raised VC Funds

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Stephanie Leffler, Founder of OneSpace, had bootstrapped her first company to $20 million in revenue from St. Louis when we spoke in 2016. Her second company, also from St. Louis, was venture-funded and had crossed $10 million in revenue. Ascential acquired OneSpace in 2021. Awesome entrepreneur, inspiring woman! You can also listen to our conversation as a podcast here.

Sramana Mitra: Let’s start with the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Stephanie Leffler: I am from Northern Virginia in Fairfax. I was actually born and raised there. Ultimately, I went to school at Washington and Lee University. I found my way to St. Louis as part of my entrepreneurial journey. I’ve lived here ever since.

>>>

Best of Bootstrapping: Bootstrapped First, Scaled with VC Funds to an Exit

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

When we spoke in 2019, Faction Founder Luke Norris had executed a tremendously effective Bootstrap First, Raise Money Later strategy from Colorado. Faction was recently acquired by ORIX.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Luke Norris: I was born in Nevada. 

>>>

Best of Bootstrapping: Bootstrapped to $20M+ and an Exit

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

We’re big fans of bootstrapping to exit case studies. Imagine Easy Solutions’ Co-founder and Co-CEO Neal Taparia shares his wonderful journey. They scaled the business to over $20 million in revenue without investment and sold to Chegg in 2016.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Neal Taparia: I was born in the suburbs of Chicago. My parents were immigrants from India. I’m first-generation in the United States. I did my undergraduate education in Chicago. After that, I settled down in New York where I’ve been ever since. 

>>>

Best of Bootstrapping: From Laid-Off Engineer to Startup Co-founder and Exit

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Aspera Co-founder Michelle Munson started the company she began after being laid off. Aspera was her realization that she could not only control her own career path, but also create jobs for other people in a culture she established. I hope this conversation from 2009 inspires everyone who has been let go by their employers. Aspera was acquired by IBM in 2014.

SM: Michelle, where does your story begin?

MM: I grew up in Kansas, on a farm. My family is a five-generation farm family that raises Angus cattle as well as wheat, corn and soybeans. There is a long-standing family tradition in both the line of business and the location. My mom is a retired university professor. I grew up in Kansas, went to school there and went to college at Kansas State University. That is an interesting point with me; I was accepted to MIT and went to Kansas State.

>>>

Best of Bootstrapping: Bootstrapped in Europe, Raised Money and Went Global to Exit

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

We’ve seen some excellent European companies make successful transitions into becoming global software companies. In 2018, MP Objects CEO Martin Verwijmeren shared an excellent and inspiring story for European startups to emulate. MP Objects was acquired by Kinaxis for $45 million in 2022.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Martin Verwijmeren: I’m from the Netherlands but living in Boston these days. Before moving to Boston, I lived in Amsterdam. I was working for our European headquarters in Rotterdam. Nowadays, I’m working from our US headquarters in Boston.

>>>

Best of Bootstrapping: The Journey Through Failed Experiments to Traction and Exit

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Entrepreneurs love to discuss success. Few are willing to discuss what they tried and failed at. When we spoke in 2019, Robly Co-founder Adam Robinson did a terrific job of sharing his journey through various failed experiments to a model that was gaining traction. Robly was bootstrapped to an 8-figure exit to private equity in 2021.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Adam Robinson: I was born and raised in Houston, Texas. I went to Rice University. I graduated in 2003. One of my friends had an internship at Goldman-Sachs the year before. I didn’t know anything about it, and somehow convinced people to give me a job as a derivatives trader at Lehman Brothers. For 10 years, I traded these real estate-related, credit default swaps. It was the most interesting job for someone in their 20’s. Everybody who was doing what I was doing was making a ton of money.

>>>

Best of Bootstrapping: Master Bootstrappers with Over $1B in Exits

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

There’s a GIGANTIC myth in the startup ecosystem. Go BIG or Go HOME! Raise GOBS of venture capital. Otherwise, you can’t build anything big. It’s GIGANTIC BS!

Watch this inspiring 2 minute 09 second video and learn how the Turakhia brothers have created over a billion dollars of personal wealth through significant exits without raising any venture capital:

Capital efficient ventures often end up creating a lot more money for entrepreneurs.

Bhavin Turakhia, CEO of Directi and Flock, and his brother Divyank have bootstrapped Directi, a portfolio of Internet businesses over the last ~20 years. In 2014, they had their first $160 million exit. In 2016, they had a second $900 million exit. It’s a very interesting story of masterful business acumen and disciplined fundamentals-driven execution. Not a penny of external financing involved when we spoke in 2017, by the way.

>>>