The Startup Velocity Question: The Human Element

I am acutely aware of how painful it is to have raised venture capital and then not hitting rocket speed.

The pressure is enormous, of the kind that first time founders have no prior experience of.

The media hype makes you believe that fundraising is the end game.

No, fundraising is only the beginning.

The Startup Velocity Question: Diagnostic

How do you diagnose what is hindering velocity in your startup?

The Startup Velocity Question: What is the Right Exit Strategy?

Sometimes, the answer is to give up on the Unicorn dream and seek an exit.

It is expensive to build a full-fledged sales organization.

The right answer may be to find a workable Positioning and seek an exit.

The Startup Velocity Question: What is the Right Funding Strategy?

For a venture funded startup facing velocity problems, it is a good idea to remember that before you go out to raise another round of funding, you have to have an answer to the velocity question: WHAT is hindering acceleration?

The Startup Velocity Question: What CANNOT be Fixed?

Within the runway of a venture-funded startup, it is excruciatingly difficult to fix core technology problems. 

The Startup Velocity Question: What CAN be Fixed?

The lowest hanging fruit in terms of what CAN be fixed in a B-to-B SaaS venture is Positioning.

Even in B-to-C, Positioning can be fixed.

Sometimes, we switch from B-to-C to B-to-B.

If you are facing velocity challenges in a venture funded startup, look closely at your Positioning.

The Startup Velocity Question: Is it Positioning?

We are in 2024.

Almost every market is super crowded.

Most often, the problem is not with the sales team, nor with the technology.

The problem is with Product Positioning.

The Startup Velocity Question: Is it the Sales Team?

When things are not going right, especially in B-to-B SaaS, the blame falls on the sales team.

As a company switches from Founder-led Sales to a Repeatable Sales Process, often, sales do falter.

Velocity cannot be achieved without a repeatable sales process.