Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 1)

You have heard me discuss bootstrapping using services quite a lot. Here, we also take on another important key strategy for customer acquisition: content marketing. Sramana Mitra: Let’s start with some background. Where are you from? Where were you born and raised and in what kind of circumstances? John Sundberg: I’m currently in St. Paul,

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Bootstrapping Using Services from Montreal, Canada: Silanis CEO Tommy Petrogiannis (Part 1)

If you haven’t read my Bootstrapping Using Services book, you must. Here’s yet another case study following the same methodology. Sramana: Tommy, let’s start with your backstory. Where are you from? Tommy Petrogiannis: I was born and raised in Montreal, Canada and I still live there. Both of my parents are first generation immigrants. Watching

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Bootstrapping a Language Product Company Using Services from London, Then Taking it Public and Scaling It to $450M: SDL CEO Mark Lancaster (Part 1)

Very few technology companies have been built from the UK. ARM and Autonomy come to mind. Here’s the story of a lesser-known company called SDL. Sramana: Mark, let’s start with the beginning of your personal story. Where are you from? What is the backstory of the SDL story? Mark Lancaster: I was born and raised

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Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 1)

The Force.com platform has been a great bootstrapping device for entrepreneurs. Read how Alex and Richard Britton bootstrapped CloudSense to a sizable product company on the platform. Sramana: Alex, let’s start with your personal journey. Where were you born and raised? What are the roots of your entrepreneurial story? Alex Fuller: I was born in

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Bootstrapping a Bulk Book E-Commerce Business: BookPal CEO Tony DiCostanzo (Part 1)

Tony has identified a gap in the book business and built a thriving company. Let’s learn the how, what, and why of it. Sramana Mitra: Tell us a bit about yourself. Where are you from? Where were you born and raised? Tony DiCostanzo: I was born in Anchorage, Alaska. Shortly after turning two, I moved

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Bootstrapping a Fun Social Business: Paint Nite CEO Dan Hermann (Part 1)

Social media is great, but human beings also love to socialize in person. Paint Nite is thriving by tapping into the desire human beings have to ‘hang out’ and do creative things. Sramana Mitra: Let’s start with telling our audience a little bit about your personal background. Where were you born and raised? What kind

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Bootstrapping Using Services: Krishna Kumar, CEO of AppOrchid (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  See how a serial entrepreneur is using the ‘Bootstrapping Using Services’ methodology repeatedly to get companies off the ground. Sramana: Krishna, let’s start with the beginning of your personal story. Where are you from, what is your background? What leads up to your entrepreneurial story? Krishna

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Bootstrapping a Web Hosting Company to $60 Million: Christopher Aker, CEO of Linode (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Chris had many opportunities to raise money along the way while bootstrapping to a $60 million revenue level. Find out why he chose not to. Sramana: Chris, let’s start with the beginning of your story. Tell me where you are from and set the stage for

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Bootstrapping Using Services to $15 Million in Venture Capital: Gravitant CEO Mohammed Farooq (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We continue to see exciting enterprise software companies being built by entrepreneurs who have roots in the consulting business and who have taken their domain knowledge and customer insights to develop compelling products to solve specific problems. Gravitant is yet another case in point. Sramana: Mohammed,

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Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  European software companies seldom reach global scale. Sitecore has not only reached global scale, but is competing with Oracle, Adobe, IBM, and Salesforce.com. Read how they have navigated the market. Sramana: Michael, where are you from? What is the background to your story? Michael Seifert: I

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