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From Unicorn to Unicorpse: Domo’s Valuation Slashed Ahead of IPO

Posted on Monday, Jun 25th 2018

Data analytics company Domo has recently filed to go public on the NASDAQ under the ticker DOMO. As a private company it had raised close to $700 million and was valued at over $2 billion, qualifying it as a Billion Dollar Unicorn. But its recent filing for the IPO now values it at $510 million. 

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From Unicorn to Unicorpse: Blue Apron Tanks Under Public Scrutiny

Posted on Thursday, Nov 16th 2017

Meal-kit delivery service Blue Apron may have boasted about knowing the recipe to success once upon a time. But the market scrutiny that accompanies a public listing hasn’t done the company any favors. The New York-based company began trading on the NYSE earlier this summer. In less than six months, the valuation of the company

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From Unicorn to Unicorpse: Rocket Fuel Bids Adieu

Posted on Wednesday, Aug 23rd 2017

According to a recent report by Interactive Advertising Bureau, digital ad spending accounted for $17.6 billion during the third quarter of 2016, a robust 20% growth over the year. Google and Facebook accounted for 99% of the growth in the quarter, with Google raking in 54% of the growth, Facebook 45% and the remaining 1%

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From Unicorn to Unicorpse: Rocket Fuel Continues to Falter

Posted on Tuesday, Nov 29th 2016

Three years ago, Rocket Fuel (Nasdaq: FUEL) went public with a market cap of about $2 billion. But today, its valuation has crashed to less than $90 million as it fails to deliver on revenue growth and profits.

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From Unicorn to Unicorpse: Ad-Supported Media Businesses Are Not Viable Anymore

Posted on Friday, Sep 23rd 2016

Since being founded in 2003, Mode Media, formerly known as Glam Media, had been trying to run a content-based business model that could be scaled while being profitable and relevant. After thirteen years of trying, the company finally gave up this month and abruptly shut down shop. The incident is yet another datapoint in the

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From Unicorn to Unicorpse: One Kings Lane Goes For A Song

Posted on Friday, Aug 26th 2016

The flash sales or discount sites sector was once a cool sector that saw several billion dollar unicorns like Groupon, Gilt Groupe, LivingSocial, and Zulily. But as the sector’s appeal fades, these unicorns are turning into unicorpses*. The latest addition to the unicorpse list is One Kings Lane, which was recently bought by Bed, Bath

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From Unicorn to Unicorpse: Jive Software Beats Estimates

Posted on Friday, Aug 5th 2016

According to a ReportsnReports research report, the global enterprise social software market is projected to grow 11.3% annually from $4.77 billion in 2014 to $8.14 billion in 2019. However, ever since it went public in December 2011, enterprise social software provider Jive Software (NASDAQ: JIVE) has seen its valuation dwindle from $1.5 billion to around

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From Unicorn to Unicorpse: Zomato Flounders

Posted on Friday, May 27th 2016

Over the past year, several companies have seen their valuations plummet. After years of stellar increases in valuation, some of it unjustified, the VCs have finally begun to reevaluate business models and assign justifiable valuations to companies. The process has resulted in the creation of several unicorpses*. One such story is that of India’s restaurant

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