Amazon invites Authors to blog. Good idea, with a few caveats.
Let’s say I am an Author of a book on parenting. I would be better off having my Blog associated with an online community where the parents hang out, for example, the Parenting Magazine’s web site.
With generic categories like Fiction, however, it may be just fine for an Author to blog within the Amazon eco-system, and generate buzz and search engine traffic.
Overall, it is a further validation of new media’s democratic nature.