Webinar on Customer Acquisition Through Organic Search

Learn how CMOs can truly understand the value they are getting from their search marketing investments, and how search professionals can get their rightful share of the marketing budget.  Sramana Mitra will be hosting this roundtable discussion of organic search-driven customer acquisition strategies with Enquisite founder Richard Zwicky on next Wednesday, October 28, 2009 from 10 a.m. to 11 a.m. Pacific Time.

Sign up here today.

And here’s a quote from Sramana Mitra’s Positioning book that drives home the importance of this topic:

“Within Jim Heeger’s customer acquisition strategy lies yet another extremely critical lesson: search engine marketing–both pay-per-click and organic are important lead generation avenues for SaaS. Organic search, in fact, drives 88% of Web traffic, versus only 12% through sponsored ads. This makes organic SEO an essential pillar of cost-effective search marketing. But for SEO to be effective, you need to know exactly what you are selling and to whom.”

We hope you’ll join us.