Sramana Mitra: I’m trying to get to a little bit of a methodology here. Oftentimes, you do get positive bias or negative bias. It sounds like you were getting a false negative in this case where you were convinced about your own pain point, but the people you were talking to were giving you false
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. You have heard me discuss bootstrapping using services quite a lot. With Kinetic Data CEO John Sundberg’s story from 2014, we also take on another important key strategy for customer acquisition: content marketing. Sramana Mitra: Let’s start with some background. Where are you from? Where were
Natalie has done a superb job of positioning a niche product and building a great business starting solo. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Co-founder CEO Chris Farrell bootstrapped Tallie to a high growth Inc. 500 company in four years. After that, the product had to be re-architected, and slowed down for a couple of years, before picking up again. Read how they competed in a crowded marketplace and built
Sramana Mitra: This is a very wide range of use cases. It sounds like you are going to market as a platform company. Brian Sathianathan: Correct, but we work with the appropriate service providers. We also build accelerators on top. If you look at a lot of the low-code platforms, they are purely platforms. It’s
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’ve seen a real trend of zero-logistics e-commerce businesses scaling phenomenally well. Read Wrist-Band Founder CEO Azim Makanojiya’s experience up to when we spoke in 2014. Sramana Mitra: Let’s start with the beginning of your journey. Where are you from? Where were you born and raised?
Millions of developers sit at their computers daydreaming about running their own company and making a difference in the world. They may even have fantastic ideas, but because they know nothing about business creation, they do not know how to turn ideas into a real company. The developer-to-entrepreneur way is not an easy one, but
Sramana Mitra: These use cases that you discussed, are all these use cases that you found yourself and are selling directly? Brian Sathianathan: Absolutely. Sramana Mitra: Let’s double-click down on the first use case – gas station loyalty program. Who built the solution?