Mikel Lindsaar: The really cool thing about StoreConnect business model is that Salesforce gets their license revenue and they get a very sticky customer who then is investing more into the platform. The partners love it because they get a client who has an upfront setup fee but has a part of their business related
Sramana Mitra: Is this a global customer base? Mikel Lindsaar: Yes. We’re focused on Australia while we were launching it, but we’ve got customers in America, and companies in Australia that have stores in Singapore, the UK, and Europe. We now have two or three partners in America. That’s all going to kick off this
Marnix Broer: We didn’t really have to dilute ownership to raise €100,000. However, if we didn’t have the €100,000, the decisions we made were probably tougher to make. If you have some money, you dare to take a bit more risk. It might have actually made a difference. Later on in 2016, we raised from
Sramana Mitra: Where did this idea come from? Mikel Lindsaar: From the services business. reinteractive does a lot of customer applications connected to Salesforce. Sramana Mitra: Are all your product ideas from your services business? Mikel Lindsaar: MetaPulse was something that I always wanted to build. I created my services business so I can create
Marnix Broer: For us, that was the challenge to show that we can launch StuDocu anywhere in the world from the Netherlands. Eventually, it worked out. Spain was great to show that we can do it in any language. Australia was great to show how far you can go without going there physically. We could
Sramana Mitra: Even though you had co-founders, there was no outside money. Mikel Lindsaar: Yes, everything was bootstrapped. Sramana Mitra: You talked about four SaaS apps now. Three of them you exited, and one is still running.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Entrepreneurs love to discuss success. Few are willing to discuss what they tried and failed at. When we spoke in 2019, Robly Co-founder Adam Robinson did a terrific job of sharing his journey through various failed experiments to a model that was gaining traction. Sramana Mitra:
Sramana Mitra: What year does this bring us up to? Marnix Broer: This was in 2014. That was the moment we tried to see if we can go abroad. At that moment, we had two challenges. One was, can we make a business out of this? The main goal is to help students all over