Sramana Mitra: Fantastic! What are some of the nuances of go-to-market strategy that you have learned? Matthew Benson: We took a shot at this influencer-based model. We created a tournament for a single influencer. Once we saw the spark, we doubled down on it. It was based on being receptive to the community and listening.
Sramana Mitra: To do all this, how much of this is your proprietary technology and how much of it is system integration using other people’s technology? Tim Panagos: Our strategy was to adopt things that were already existing in the market rather than building from scratch. It’s my belief that we intersect with the IoT,
Matthew Benson: We built the MVP for eFuse. Almost an entire year later, we launched the product on January 2, 2020. On the initial launch, we didn’t have much success. We were just getting rolling and stumbling during the first three to four months. COVID hits right about that time. All eyeballs go to gaming.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. What a wonderful story of an e-commerce company bootstrapping to $12 million from a small town called Horsens in Denmark. When we spoke in 2019, all of the 60 employees working under TrendHim CEO Sebastian Petersen were working out of Horsens. Sramana Mitra: Let’s start at
We discuss IoT use cases in commercial real estate and the open opportunities thereof. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company. Tim Panagos: I’m the Founder and CTO of Microshare. We’re the market-leading wireless IoT platform built for commercial real estate. Sramana Mitra: Let’s double-click on
This interview is a fascinating look into the world of Gaming. Read on! Sramana Mitra: Let’s go back to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Matthew Benson: I’m born and raised in Ohio. I grew up an hour south of
This feature from Crunchbase News analyzes the funding trends for crypto startups. Investment in VC-backed crypto companies slowed during the first half of the year to about $9.3 billion. For this week’s posts, click on the paragraph links.
Entrepreneurs are invited to the 583rd FREE online 1Mby1M Mentoring Roundtable on Thursday, July 21, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others