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Building a Medication Management Startup Through Multiple Pivots: Medisafe Co-Founder and CTO Rotem Shor (Part 1)
Rotem represents yet another point of view of a software developer/technologist who successfully transitioned to an entrepreneur in an unfamiliar domain: pharmaceutical. In that journey, he paired up with his brother who was more the business person in the duo. This is a common strategy for developers to become entrepreneurs, although, I generallybelieve that developers
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Bootstrap First, Raise Money Later: Art.com CEO Josh Chodniewicz (Part 6)
Sramana Mitra: Getting companies fundable is a high-touch process. That is not necessarily a scalable process. I would say we may be the only accelerator in the world that has done some scalability on that. We have created a lot of curriculum. We’ve done so many now. It’s like pattern matching. That takes time. One
Bootstrap First, Raise Money Later: Art.com CEO Josh Chodniewicz (Part 5)
Sramana Mitra: What did you do after Art.com? Josh Chodniewicz: We were in San Francisco. I moved to New York and lived a couple of years there. Frankly, I think I dealt with an identity crisis. All I knew was Art.com. I had to get around that. I started making investments in startups. I saw
From Hardcore Techie to Successful Entrepreneur: Cybellum CEO Slava Bronfman (Part 5)
Slava Bronfman: It was a better year in terms of sales. Earlier, a lot of our sales were based on physical conferences. It’s hard to compete as a small startup. If you go to a conference and you have a small booth, it’s hard to compete. Now remote working levels the playing field. We felt
Bootstrap First, Raise Money Later: Art.com CEO Josh Chodniewicz (Part 4)
Sramana Mitra: We are now in 2004? Josh Chodniewicz: 2001 was when we acquired Art.com. Then 2004 was when we raised $30 million and combined it with our leading competitor at that time called AllPosters. I called up the other CEO and said, “We can shoot bullets at each other or we can join and
From Hardcore Techie to Successful Entrepreneur: Cybellum CEO Slava Bronfman (Part 4)
Sramana Mitra: You’re giving a lot of automotive examples. Is that one of the areas where you entered the market? Slava Bronfman: Yes, we wanted to start with one segment that we can really understand well. We started with automotive. Today, we are in other segments like medical devices and industrial IoT. When we started,
Bootstrap First, Raise Money Later: Art.com CEO Josh Chodniewicz (Part 3)
Sramana Mitra: What was the revenue trajectory with search engine and affiliate marketing as the drivers? Josh Chodniewicz: The other consumer driver for us was our partnership with eBay in 1998 to list our products. We were talking to eBay about why their marketplace didn’t have the traction. The problem was their listing fee. They
From Hardcore Techie to Successful Entrepreneur: Cybellum CEO Slava Bronfman (Part 3)
Sramana Mitra: By December, you had the MVP. How many of the other customers came on board? Slava Bronfman: Just a handful in the first quarter of 2017. Sramana Mitra: What was the incident to make you realize that you had to pivot?
