Entrepreneurs are invited to the 549th FREE online 1Mby1M Mentoring Roundtable on Thursday, October 7, 2021, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others
Sramana Mitra: What go-to-market strategy are you following? Is it a SaaS product that you go to market with? Sameer Maggon: SearchStax, at a high level, is a search company. We offer Search-as-a-Service. It’s a SaaS/PaaS offering that is provided for mid-market to large enterprises on a subscription basis. Sramana Mitra: So it’s a SaaS
Metrics: What user and revenue numbers should you target? Be ambitious. But be realistic.
Community Strategy: How should you engage with your community? Once you have a community, you have to make decisions on how you wish to engage with them.
Social Media Strategy: How should you engage with social media? Social Media is a lot of little things. You need a Facebook Strategy. You need a LinkedIn Strategy.
SEO Strategy: What are the Search Engine implications? I don’t believe in a lot of artificial gymnastics around SEO. I have always written from the heart, with sincerity, with authenticity, with courage.
Syndication Strategy: Should you syndicate your content? I have had a lot of success syndicating to a variety of different media partners.
Monetization Strategy: How would you make money? The consensus, today, is that affiliate marketing is a good monetization model for blogs in general. Advertising rates are just too low to move the needle. Specifically, for your entrepreneurship blog, a viable model would be to build upon the Udemy-1Mby1M affiliate program.