Sramana Mitra: What’s the next major milestone after October 2008? Joel Thomas: I had invested every dollar back into this marketing idea. There were two strategies. I believe in web-based marketing. That was a good strategy because of my experience of running this political organization at UCF.
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Sramana Mitra: Who were buying at this point when you were doing this company in the early 2000s? Bassel Ojjeh: I left Yahoo in 2009 and started what I just mentioned to you. That was from 2009 to 2010 onwards. Financial industry, banking, and mobile operators were buying at this point.
Sramana Mitra: Talk about the next few strategic steps of how you put one foot before the other. Joel Thomas: When I tried to incorporate, we didn’t have a merchant processor. If you’re working locally with people, it’s easy enough to get a wire. People who utilize our service are called unscheduled, on-demand air transport.
Bassel Ojjeh: Backing up, what’s really important when I started my career at the database company in Ohio was coming in and saying, “We’re working out of someone’s house.” At that time, we shipped products. You put it in the box and put it out the door. We had to stop whatever we were doing
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Entrepreneurs seldom discuss the emotional and spiritual trauma of things going wrong. Joel’s story is a deeply felt and authentically told one where he shares how he survived immense setbacks and found the courage to keep going in his Stratos Jets journey. Sramana Mitra: Let’s start
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bassel is a serial entrepreneur in the data world and talks about his exciting startup journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
In case you missed it, you can listen to the recording here: 470th 1Mby1M Roundtable January 30, 2020: With Osayi Igharo, Ripple VC