Richard Birnbaum: We also noticed that the brands were beginning to end distributor contracts and were setting up their own distribution companies in the United States. For example, their cost of goods on an item was 8% of retail. Their biggest cost is not the cost of goods. It’s the marketing and advertising. It’s the
Vikas Choudhury: Another investment is a cloud kitchen. It’s a company called Inner Chef run by someone I know. That company was riding on the wave of logistics and delivery, which was designed for the e-commerce ecosystem. As you know, food delivery is becoming very large across the world. A lot of marketplaces have come
Nnamdi Okike is Co-founder and Managing Partner at 645 Ventures. We have an excellent conversation about trends and his firm’s investment thesis.
Richard Birnbaum: Even though distributors around the world were back-dooring the goods into the United States through e-commerce, I personally believe that the brands just closed one eye. It gave them deniability. The deniability factor is very important for them because when the dealers would start to complain, the brand would say, “We have no
This webinar-related report from Comscore takes an in-depth look at today’s over-the-top content consumption and device usage and platform’s imminent surpassing of DVR tech. For this week’s posts, click on the paragraph links.
Vikas Choudhury: Entrepreneurs today are either second-generation or second lifecycle. They come to us after having tried something on their own, so we do believe that they will just look at the funnel that is out there. You have tens of thousands of new companies in India. Less than 1% get angel funding. Less than
Sramana Mitra: This business started with you taking consignment inventory. Is that how you continued or did you switch to buying inventory? Richard Birnbaum: The next step was going to the 47th Street in Manhattan and checking out all the different vendors. I was trying to learn the distribution model of dealers of these great
Sramana Mitra: It sounds like you are very comfortable with getting into markets that don’t have a lot of traction, which is unusual in India. What drew you into angel investing at that point? Vikas Choudhury: It was actually something that wasn’t really orchestrated. I was running a software analytics company at that point in