Sramana Mitra: How much of this thesis did you get validated before you went to raise money? What was in the business by the time you went to raise money? Olivia Skuza: We had a prototype that worked. In August of 2011, we used a trade show environment as the first way to validate that
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Sramana Mitra: From an innovation process point of view, how do you look at this? Is the actual technology mostly coming from the startups and you’re folding them into the particular vertical practice area or horizontal practice area? Paul Daugherty: There are different tiers of innovation that we see. We work with the big platform
In case you missed it, you can listen to the recording here. The interview begins at 42:00:
Sramana Mitra: Google AdWords did exist already. Google AdWords was easier because it wasn’t as competitive and the prices of keywords was lower. David Menning: That was the main marketing channel in that initial period. There were also a few marketing channels that existed. You may recall comparison shopping was also a big thing back
Sramana Mitra: What is the process of bringing these people onto your platform? Olivia Skuza: We’re revolutionizing behavior that has been prevalent for a very long time. We’re asking them to work in a digital environment and to upload all their information into our product so that they can use it to work with retailers
Paul Daugherty: We also have another component of Accenture Ventures, which we call Open Innovation. It’s our program for working with all the entrepreneurs, accelerators, and incubators that we can find. We have a team that focuses specifically on open innovation. We currently have over 3,000 startups that we’ve met with. We’ve curated and understand
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