Sramana Mitra: Could you throw some light on what kind of revenue sharing you were doing? It sounds like that is the core of your business model. Brock Berry: For the services part of what we do, the media company takes 70 cents out of every dollar they sell. That’s the revenue share so to
Sramana Mitra: I think I understand what your perspective is on online education. What kind of a company are you? Are you bootstrapped? Blake Garrett: We are funded but we use cash much more effectively than some of our competitors. I founded the company in late 2012 and I frankly didn’t have the development skills to
Sramana Mitra: How much of what you are saying you do is done manually versus in software? Brock Berry: The recommendation part of the software is completely automated via the technology software platform. The trafficking of all the campaigns that are sold is also automated right from the proposal to the ad-serving tools including the input
Sramana Mitra: What are the trends in your space as it pertains to online education? Blake Garrett: We are seeing this macro-trend from people moving from the classroom to online education. When we started three years ago, about 150,000 people took online driver’s education in Texas. Those numbers would be closer to 200,000 if normalized for
Sramana Mitra: What was that business doing that allowed it to grow that fast? Brock Berry: That’s exactly why we started AdCellerant. The market was really ready for that type of traction and we were bringing these highly-sophisticated marketing strategies to local business owners. We were doing that through the media companies that we worked
J. Paul Haynes, CEO at eSentire, shares his company’s journey in building a mid-market Cyber Security company from Canada. He also gives an overview of the Toronto-Waterloo corridor and its startup activities.
Rob Hull, Founder and Chairman of Adaptive Insights, shares in-depth insights on how he raised $4.5 million to get the company off the ground, as well as what he would do differently today.
Blake discusses a unique area of online education: training for licenses of various kinds of vehicles, etc. using mobile apps. Sramana Mitra: Let’s start by introducing our audience to yourself and Aceable. Blake Garrett: I’m the Founder of Aceable. Aceable is focused on licensure and certification training. We created a mobile-first platform that allows people