Sramana Mitra: We do content-based marketing largely. Everybody that we encounter finds us through our content. We essentially run a media property and all the ancillary distribution of our media work. We put in as much finesse as possible into that work. Diaz Nesamoney: If you think about personalization, it’s essentially content-driven. We’re just saying,
Eric Shannon: In my previous business, we had worked with a guy who has a workshop in California. This guy is just a world-class expert when it comes to polyurethane, which is what foam is made of. In his workshop, he’s been making furniture and bedding since the late 1970s. I went to him and
Entrepreneurs are invited to the 358th FREE online 1Mby1M mentoring roundtable on Thursday, June 22, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
In case you missed it, you can listen to the recording here:
Sramana Mitra: Can you walk us through some use cases? You talked about Claritin and the allergy season as one set of identifiers around which you are personalizing. What are some other examples? Diaz Nesamoney: The hotels, for example, are looking at multiple such data points. The loyalty program says a lot about you. They
Entrepreneurs building their startups outside of Silicon Valley and interested in learning how venture capitalists and investors work with and support local ventures should listen to the following selection of 30-minute podcast interviews. Seattle, Washington: Jason Stoffer, Maveron – Jason Stoffer is General Partner at Maveron, a consumer-only venture capital firm that has had a
Sramana Mitra: What kind of trajectory was that company on? You were doing e-commerce? Eric Shannon: Yes, exactly. It was strictly dog supplies and things that you couldn’t find at the pet store. Sramana Mitra: For example, what were you selling? Eric Shannon: The same categories that you would find at a pet store. We
During this week’s roundtable, we had as our guest David Ciccarelli, Founder and CEO at Voices.com. David has scaled a two-sided marketplace to $20 million in net revenue and discussed his inspiring journey. Ziyak Up first, Randy Grommet from Kansas City, Missouri, pitched Ziyak, an app for finding local events in various cities. Insuredmine Next