Sramana Mitra: Talk to me about customer acquisition. What did you start with? What worked and what did you settle into as your primary customer acquisition strategy? Heidi Jannenga: It’s a funny story actually. We built our own website from the very beginning. Back in 2008, there was not a lot of competition in SEO and
Heidi Roizen, Operating Partner at DFJ, discusses her important article, “How to Build a Unicorn From Scratch – and Walk Away with Nothing,” and imparts crucial lessons to entrepreneurs on how to look at terms in a venture financing situation.
Eric Benhamou, Managing Partner of Benhamou Global Ventures, was the CEO of 3Com, a pioneer in the networking space, and the key competitor to Cisco. He also ran Palm, the first Smartphone maker, that 3Com acquired, then spun out and took public. He provides an insightful window into the opportunities in the enterprise cloud infrastructure space, and in Cyber Security, and also explains why he is not necessarily looking for Unicorn companies to invest in. This, I might point out, is a highly unusual perspective in today’s VC universe, so you may want to pay attention to his analysis of the market.
Brian Jacobs is General Partner, Emergence Capital, SaaS / Cloud domain experts boasting a fabulous portfolio, including solid exits like SuccessFactors, Yammer, and Veeva. He discusses his views on where cloud opportunities are likely to be at this point. While we’re in a mature market, he is still bullish on innovation.
Sramana Mitra: This is an Entrepreneur Journeys story. I’m going to help you tell that story as a journey. You started with this concept back in 2008 with your co-founder. What was the first thing that you did? Ashik Ahmed: Coming up with the name. To be honest, I resigned from Aero-Care in February 2007 because I
Entrepreneurs are invited to the 349th FREE online 1Mby1M mentoring roundtable on Thursday, April 20, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
Sramana Mitra: Let’s do this story a bit more as a journey. What year did you face the problem that you needed some sort of a system for managing your physical therapy practice? Heidi Jannenga: It was an ongoing problem from 2003 to 2008 where the company that I was working with had promised that
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bootstrap First, Raise Money Later is the 1M/1M mantra. Ashik Ahmed tells his story of bootstrapping to $10 Million before raising $25 Million in the first external financing. Sramana Mitra: Where are you from? Where were you born, raised, and in what kind of background? Let’s