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Successful Pivot from B-to-C to B-to-B: Inkling CEO Matt MacInnis (Part 5)
Sramana Mitra: What kind of B2C traction were you experiencing at this point? Matt MacInnis: Some titles performed very well. I should say that at some point in 2012, we also started doing non-academic content. Inkling is not an easy story to tell because we’ve adapted a lot. Sramana Mitra: That’s okay. That is exactly
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January 26 – 337th 1M/1M Mentoring Roundtable For Entrepreneurs
Entrepreneurs are invited to the 337th FREE online 1M/1M roundtable mentoring session on Thursday, January 26, 2017, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
336th Roundtable Recording On January 19, 2017: With Stephan Goss, Zeeto
In case you missed it, you can listen to the recording here:
Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 5)
Sramana Mitra: Facebook is unique in its targeting capabilities. Talk about how you took advantage of that. What was the segment you were going after? What segment was converting for you? What did you learn about these nuances of positioning? Nevin Shetty: As a wedding registry, we targeted people who were engaged. Sramana Mitra: The
Roundtable Recap: January 19 – Nuances of Scaling a Traffic Arbitrage Business
During this week’s roundtable, our guest Stephan Goss, CEO of Zeeto, who has bootstrapped a traffic arbitrage business to $42 million in 2015 revenue. If you are working on an affiliate marketing / lead generation type of business, this is a useful conversation to listen to. RTG Group As for pitches, Stephen Clarke from Toronto,
Successful Pivot from B-to-C to B-to-B: Inkling CEO Matt MacInnis (Part 4)
Sramana Mitra: What about the business model? Your hypothesis at that point was that you were going to digitize these textbooks, you were going to do the customer acquisition on the B2C side, and you were going to take a commission off that sale. What was the business model assumption with the publishers? Matt MacInnis:
336th Roundtable For Entrepreneurs Starting NOW: Live Tweeting By @1Mby1M
Today’s 336th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, January 19, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join. All are welcome!
336th Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M
Today’s 336th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, January 19, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join. All are welcome!
