Bootstrapping to $15 Million in Three Years: Connatix CEO David Kashak (Part 4)

Sramana Mitra: What happens in 2015? David Kashak: In 2014, I started to look for more interns. I was able to get a few more interns. I really liked one of them, who became my first full-time employee. The product that we were building was a native advertising product. We built that with publishers in

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Thought Leaders in Healthcare IT: Jas Grewal, CEO of CareSkore (Part 3)

Sramana Mitra: What about disease-specific or more demographic-specific? Jas Grewal: I’ll take a disease-specific example. In our latest presentation, we followed 12 years of data for cardiology patients. One of the really surprising findings was that 58% were women. It is seen as a man’s disease but, at the same time, it’s known as a

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Bootstrapping to $15 Million in Three Years: Connatix CEO David Kashak (Part 3)

Sramana Mitra: Let me summarize what I heard and you tell me if I got this right in terms of the key strategies that worked for you. You went after smaller publishers and accumulated a good amount of mobile inventory that was a collection of small sites. You went after advertisers who wanted to run

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