Sramana Mitra: When you and I started working together and we were looking for the positioning, that was very much our conclusion. It’s okay to cater to people who are coming as inbound leads and are a fit for the technology and product. But from an outbound marketing point of view, you have to pick
We are extending life expectancy by leaps and bounds through the miracles of science and technology. Today, longevity doesn’t necessarily mean quality of life. It means, simply, surviving to a much older age. Given the march of progress in the medical sciences, it may be safe to assume that over time, quality of life will
Sramana Mitra: As you identified that opportunity, what then did you do to execute on it? What changed? James Kane: We identified that the opportunity was significantly large here. We then reimagined the company to pursue a much larger opportunity. We moved the business from a small, sleepy college town in New York to Phoenix,
Sramana Mitra: How many years was the CRM company? Dan Stewart: Three years. Sramana Mitra: How much did you sell it for and to whom? Dan Stewart: That’s all really confidential. It wasn’t a sexy exit. Our largest customer did not want us to sell to their competitors. They basically bought a license of the code and