Sramana Mitra: Boredom doesn’t create happiness. Ludovic Huraux: Yes. I really try to keep it in mind. We think about the future all the time, “In the future, I will be happier because I’ll get something.” It doesn’t work like that. You really need to learn to be in the present and really enjoy what
James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree! Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic. James Green: I’m the CEO of Magnetic. Magnetic
Sramana Mitra: Your source of bringing people onto the site is all content marketing and SEO? Ben Dilts: There are a couple of channels that have turned out to be tremendous sources of users. Early on, we were featured in the launch of the Chrome web store, which was a big deal with the Chrome
This editorial feature from The New York Times looks at the longstanding problem of the dissemination of fake news stories on social media sites. It says a big part of the responsibility for this scourge rests with internet companies like Facebook and Google, which have made it possible for fake news to be shared nearly
Sramana Mitra: If you look at the integration space, what do you think are open problems that new entrepreneurs should be looking at solving? Chris McNabb: The one thing to recognize is integration shouldn’t be an afterthought for all of the reasons I talked earlier about why integration is becoming strategic to an enterprise. Let’s
Sramana Mitra: What did he figure out in terms of how you acquire customers? What is the business model? What is the pricing model for your product? Ben Dilts: One piece of real concrete skill that Dave brought to the table was that he had a history in SEO. He had a good handle on
Ludovic Huraux:The US VCs said, “You have a very interesting model. It’s profitable but it doesn’t mean that it will succeed in the US.” They were scared to invest in a French startup. I was very frustrated. I decided to focus on the French market. I explained to my shareholder that I wasn’t the best
Sramana Mitra: Can you talk a bit about the competitive landscape? You said you’re the market leader. Whom do you see in deals? Chris McNabb: The competitive landscape is very broad today. There are people who started in the integration PaaS about the same time that we did. You’ll see those kinds of competitors out