Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 2)

James Green: Let’s take a company like Bluefly. They’re a large online retailer. They sell fashionable clothing. If someone visits their website, we can help them do site retargeting. We can go and say, “You exhibited this behavior in this website. Perhaps we should send you an email because that’s how you like to be

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A Serial Entrepreneur’s Journey: Moshe Vaknin, CEO of YouAppi (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Moshe has been doing startups for 18 years now. Some have worked, some not so well. This time around, he is building something bigger and more robust than his prior outings. Read Moshe Vaknin’s inspiring journey through startup land. Sramana Mitra: Let’s start at the very

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Do You Believe in the Go Big or Go Home Philosophy?

How Do You Balance Market Analysis With Action?

Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Chart (Part 6)

Sramana Mitra: Where are we in terms of chronology? You figure all these optimizations out at what point? Until what point is it primarily an SEO and content marketing-driven strategy? At what point do you layer on top of the paid search strategy? Ben Dilts: I have to go back and look. It was really in

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Why Aren’t Major Education Publishers Leaders in Innovation?

Why Aren’t Ad-supported Media Startups Viable?

Your Advice for the Long Time Unemployed?