Sramana Mitra: What size are we talking in revenue terms? James Green: The sweet spot for us is total online sales of $5 million to $100 million. There are a couple of people who are a bit bigger but mostly, they’re in that range. Sramana Mitra: Switching gears, what are the emerging trends in e-commerce
Sramana Mitra: What was the next move? Moshe Vaknin: I co-founded a company called CheckM8. I did like the world of the Internet and I didn’t want to move away from that. I wanted to stay in that field. I realized that I know the ecosystem. We built a rich media platform. When everybody was doing
Sramana Mitra: In the context of that, answer my question on retargeting specifically. You did bring up retargeting as one of the areas that you have specialized expertise in. I’m curious about retargeting specifically. James Green: Retargeting, initially, was just an end of the shopping cart. You chase them to say come back with a
Sramana Mitra: You stayed for seven years at Bell Labs until 1997. What happens after that? Moshe Vaknin: After Bell Labs, I decided to move back to Israel. During that time, I got married and had two kids. I applied for a job in Israel. I was employed by a company called VOCAL Tech, which is
Sramana Mitra: What about financing? You talked about your early financing. Talk about the rest of the financing history of the company. Ben Dilts: It was in early 2011 that we raised a little over $1 million. We rolled that early friends and family money into that same round. That kept us rolling for a while.