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Winning Against Heavily-Funded Competitors: Al Lalani, CEO of Social Annex (Part 4)

Al Lalani: The next phase of growth was primarily to scale some of the traditional SaaS channels. We hired an outbound marketing team to scale the people I hired from college and Craigslist. We created an inbound marketing team to do a lot of content marketing. If you look at our site, we’ve got really

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Winning Against Heavily-Funded Competitors: Al Lalani, CEO of Social Annex (Part 3)

Sramana Mitra: How did you acquire customers? What was the pricing model that you were using? Al Lalani: It was, plain and simple, cold-calling for the most part. It was really focusing on the niche of e-commerce. Within that niche, we focused on the mid-market. These are customers between $2 million to $50 million in online

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Thursday, November 3 – 328th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 328th FREE online 1M/1M roundtable mentoring session on Thursday, November 3, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Winning Against Heavily-Funded Competitors: Al Lalani, CEO of Social Annex (Part 2)

Al Lalani: I had hired a few developers in my first startup. I didn’t know what to do when I was losing money every month. I wasn’t making much on the e-commerce side. A friend of mine said, “I’m in a little bit of a fix. We need to build this site. I have a budget

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