Sramana Mitra: What was specifically the customer acquisition strategy? Were you calling these people? Were you visiting these people? Was it direct? Was it channel? How did you sell? James Kane: The primary customer acquisition strategy was in-person sales at trade shows. The appliance retailing industry is cyclical. They have two buying seasons – in the late
Sramana Mitra: Your background was in sales training and then construction. Where does CRM come from into this process? Dan Stewart: Maybe we should go back a little bit further. We all have our gifts and talents. I’ve always been fascinated with learning. I have a very diverse set of interests. Whenever a subject interests me,
I live in the heart of Silicon Valley, right off Sand Hill Road, in Menlo Park, California. Supposedly, this is the seat of the modern Renaissance. Technology is disrupting everything. Technology will continue to disrupt everything for the foreseeable future.