Christopher Dean: We think that users today demand and in the future will demand even more a set of user journeys that are much more personal and conversational. No more do you have the broadcast-the-same-message-to-everyone system or a traditional marketing funnel where people start at the beginning and fall out at the bottom. It has to be
I want to call out another specific point from my previous article, Corporate Innovation Management: A Methodology Discussion. In my interview with Jim Euchner for the Research-Technology Management journal, I said: My philosophy, at least in the IT space, is that we can safely assume that people will be able to build their products. Prototyping is not what we
In case you missed it, you can listen to the recording here:
Sramana was recently a guest on The Industry Show discussing her own journey as an entrepreneur:
During this week’s roundtable, our guest was John Dougery, Co-Founder and Managing Director of Inventus Capital, a fund that is one of the earliest players in the Silicon Valley – India corridor. We discussed his firm’s investment focus, as well as reviewed the trends of the current Indian market. VOZIQ First up,1M/1M Premium member Vasudeva
Sramana Mitra: However, you gave examples of gaming and retail. Are those industries also applying these methodologies and principles aggressively? Christopher Dean: It’s interesting. One of the powerful reasons that Swrve is so successful is that we started in the mobile gaming space. The mobile game companies and the publishers, which are actually part of larger
Today’s 306th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, May 12, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.
Today’s 306th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, May 12, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!