Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 4)

Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.

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Today’s 298th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, March 17, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join. All are welcome!

What Happens After the Unicorn Carnage

Predictably, the technology industry is going through an adjustment. Many public stocks in hot sectors like cloud computing have crashed. Overvalued Unicorns are experiencing down rounds, layoffs, and all the other unsavory stuff that they deserve. More Unicorns will turn into Unicorpses as the correction continues. You could say that the industry is in bad

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 3)

Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 2)

Sramana Mitra: This is actually an interesting point because we often see entrepreneurs trying to start affiliate marketing as a side business. Did you both quit your jobs and start it full-time or did you still hold on to your prior jobs? Angie Stocklin: We kept our jobs for several years. We were toying around

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From $100k to $1 Million: Should You Join an Accelerator?

There are over 8,000 accelerators around the world. Most of them fail. Before you decide to join one, you should try to understand why they fail, so that you do not end up failing with them. The first business accelerator in the U.S. opened in 1959 and is still operating. In the last five years,

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Angie and her husband have built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey, and hope you would as well. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are

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